CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch...

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© 2013 kCura. All rights reserved. Tapping into Available Resources to Launch Your eLearning

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Transcript of CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch...

Page 1: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Tapping into Available Resources to

Launch Your eLearning

Page 2: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

kCura– Develops web-based software for the processing, review, analysis,

and production of electronic evidence during litigation and investigations.

Margaret Duggan, Education Manager– Background: Training, documentation, e-learning

Trevor Drewry, Marketing Manager– Background: Digital and experiential marketing

Who Are We

Page 3: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

• Creative and critical thinking about how to promote eLearning content

• What has worked for us • Considerations and recommendations• Q&A (you ask us; we ask you; we all ask each other)• Exercise (time permitting)

What We’ll Cover

Page 4: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

You learn something – from us or from a peer – that you can immediately implement to promote your eLearning content

Our Goal

Page 5: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Open floor for particular issuesQ&A

Coming Up Later

Page 6: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

What types of eLearning content do you currently produce?

Page 7: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

How are you currently disseminating your eLearning content?

Page 8: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Our Story

2009

2010

20112012

Today

Page 9: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Challenges and Solutions in 2009

CHALLENGES• Minimal training content, no

on-demand learning• Small client support team– one trainer; one education

person and one marketing person

• Rapid growth of company and client base

SOLUTIONS• Repurposed existing content• Create online tutorials– live webinars as on-demand

tutorials

Page 10: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

2009

Page 11: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Challenges and Solutions in 2010

CHALLENGES• Internal lack of industry and

product knowledge• Explosive growth client base – Once-close relationships

with clients were strained

SOLUTIONS• Built a certification program to

create experts both internally and in the marketplace

• Produced our first annual user conference

Page 12: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

2010

Page 13: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Challenges and Solutions in 2011

CHALLENGES• Advancing our certified clients’

knowledge– Certification was a “one and

done” event• With continued growth, client

support team was increasingly taxed by phone calls, emails, tickets, etc.

SOLUTIONS• Created a continuing education

program to maintain certification

• Converted sessions from our user conference into on-demand webinars

• Created knowledge base and FAQs

Page 14: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

2011

Page 15: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Challenges in 2012

CHALLENGES• Clients began requesting new

ways to showcase their expertise with our software

• Marketing was using InDesign; Education was using MS Word

• No online help

SOLUTIONS• Created additional

certifications to differentiate skills in the marketplace

• Moved all internal teams to InDesign

• Launched online help

Page 16: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

2012

Page 17: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Recommendations for Promoting and Disseminating eLearning Content

Page 18: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Treat new eLearning content like a product launch

Page 19: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

AudienceAIDAS – Awareness, Interest, Desire, Action, Satisfaction

Repetition of exposure to appropriate audienceCommunicate the value proposition

Page 20: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Before and After and Now

Page 21: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Before and After and Now

Page 22: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Before and After and Now

Page 23: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

AudienceAIDAS – Awareness, Interest, Desire, Action, Satisfaction

Repetition of exposure to appropriate audienceCommunicate the value proposition

Measure and adjustWeb analyticsUser testing, ratings, and surveys

Page 24: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

AudienceAIDAS – Awareness, Interest, Desire, Action, Satisfaction

Repetition of exposure to appropriate audienceCommunicate the value proposition

Measure and adjustWeb analyticsUser testing, ratings, and surveys

Make it shareable

Page 25: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Before and After and Now

Page 26: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Before and After and Now

Page 27: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

“Would people pay for this?”

Page 28: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Create and revisit with the big picture in mind

Page 29: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

kCura U – Internal LMS

• Open call for all training materials from all departments

• Repurposed content that was created for marketplace as internal training

• Defined required and elective courses

Page 30: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Open Floor Q&A

Page 31: CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

• Brainstorm different channels the person on your card could use to disseminate eLearning content

Exercise