Digital Center Of Excellence - TURKCELL

27.07.2016

The biggest creativity festival in the world

Takes place in South france

Agency Brand AcademyMedia

90+

countries12.000+

attendees

Tech

Beach sessions

Branded beaches

Branded beach sessions

Yacht meet ups

And Yacht Parties…

Concert Zones

Top Celebrities This Year

Google &

search

Facebook:

social by

design

Rise of the

tablets

Storytelling

A/B testing:

Change the

behaviour

Inspired by

technology

Branded

content

Mobile as the

2nd screen

Millenials

crave

connections

Go offline:

Back to basics

Youtube

Neuroscience

Data-insight-

strategy-

creativty

Real Time

Marketing

Generation

Edge

Artificial

Intelligence

Virtual Reality

Changing

Marketing

Approach

New

Added Last

Year

Lions Health

Lions Innovation

Lions EntertainmentNew

Highlighted Topics

AI Bots

NBA FB Messenger Bot

Everybody could see that phones were going to

mobile

But only iPhone disrupted the market

So it’s important to see what’s going to disrupt VR

market

Dreams of Dali VR Experience

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For Inside Out movie, Pixar worked with

psychologists for 6 months to gather data and get

insights

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Note: Featured works may be awarded in other categories too.

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In addition to AI, VR, Data Crafting and Snapchat;

positive discrimination and Trump were mentioned a lot!

Bringing start-ups and the creative industry together

ilkerergen@gmail.com

Linkedin Profile

@ergen_ilker

İlker ErgenDigital Center Of Excellence Manager

Turkcell

bugraa@gmail.com

Linkedin Profile

Buğra ÇelikSr. Digital Strategy & Transformation

Specialist – Turkcell