Post on 31-Mar-2016
description
Faculty/Presenter Disclosure
• Presenter: Marty Mako
• Relationships with commercial interests: – Grants/Research Support: None – Speakers Bureau/Honoraria: None – Consulting Fees: None – Other: None
CFPC CoI Templates: Slide 1
CASTLE Project: A Unique Public Health-Primary Care Partnership
Prevent More to Treat Less: Public Health and Primary Care Together
Thursday June 5, 2014
Marty Mako, Health Promoter, Regional Lead Niagara Region Public Health
Funding provided by the Public Health Agency of Canada
• Creating • Access to • Screening and • Training in the • Living • Environment
CASTLE Goal & Objectives
• Develop • Implement • Evaluate an innovative model to increase cancer screening among under or never screened populations
Supporting Partners: Government
• Cancer Organizations (CCO) • Social Housing • Community Services
(Seniors and Social Assistance)
• Parks and Recreation
Supporting Partners: Primary Care
• Community Health Centers – Centre De Santé Communautaire – Aboriginal Health Centre
• Local Physicians • Mobile Screening Coach • Pharmacies
• Dedicated workgroup • Partnership with Community Health Centres • Collaboration with the Screen for Life Mobile
coach • Promotion of FOBT test to pharmacies to
increase access • Outreach to local physicians, including letters
Primary Care Engagement Strategies
Supporting Partners: Neighbourhood
• Neighbourhood
Associations • Churches • Food Banks • Tenants Associations • Non-Profit
Organizations • Service Clubs • Volunteers
Lessons Learned from Partnerships
• Don’t rush the relationship • Shared visions, goals and project timelines • Listening is the price you pay for partners
time • Face time is crucial. It’s not just about emails
Lessons Learned from Partnerships
• Avoid the health jargon and use clear language • Have fun! • It’s a long and winding road… take the time to
travel the path
Why a Community Health Broker?
Building trusting relationships with residents
Integrating with established events/ community groups
Using a Peer-to-Peer Approach
A Day in the Life: Examples
Contacts www.castlenow.ca or e-mail castle@hamilton.ca
Innovative Social Marketing
Evaluation Methods
• Quantitative – Cancer screening appts – Attendance at events – Overall project reach
• Qualitative – Journaling – Meeting minute analysis
Sustainability: Beyond 2014… • Funding • Community-supported • Knowledge Transfer
CASTLE Project Team
• PI: Olive Wahoush, RN, PhD • Co-PI: Angela Frisina, RN, MHSc • Co-I: Faye Parascandalo, RN, BScN • Project Manager: Elizabeth Molinaro, MA • Regional Leads: Tricia Hack, RN, BScN;
Melanie Seguin, BA (Honours); Marty Mako, MBA; Diane Peart, RN, BScN; Jessica Wallace, RN, BScN; Eric Robertson, RN, BScN