Post on 20-Jun-2015
description
T H E E L E C T R O N I C S H O P
Digital World
Introduction
First national, Specialist chain : consumer electronics and durables. Technical and strategic support :Woolworth Promoted by: Infinite retail Ltd. 6,000 products,180 brands,8 categories,50 stores
About Us
• India’s first national, large format, specialist Retail chain for consumer durables 7 Electronics
• Digital world is owned and run by Infiniti Retail Limited Infiniti Retail-A 100% subsidiary of Tata Sons.
• Woolworths Ltd, provides technical support And strategic sourcing facilities from its global Network.
Product mix
Computers & Laptops
Home Entertainment
Communication Large Appliance
SmallAppliances
Notebooks TV Plasma PDA’s Split AirConditioner
Dish Washers
Desktops TV LCD Mobiles Windows AirConditioner
Dryers
LCD Monitors Home Theatre Phones Refrigerators KitchenAppliance
Printers andOffice solutions
Audio System MobileAccessories
WashingMachines
Vaccum
Storage Media DVD/VCD Fixed Phones Cleaners
Webcam MP3 Players Cordless Irons
Input Devices IPOD Docks Bluetooth Lightening
Software's Audio Personal Care
Networking Accessories
Major Selling Products
Washing M/c5% Colour Tvs
30%
Refrigerators19%
AC12%
Others34%
Major Products contributing to theSales of DIGITAL WORLD:
Color Televisions
Refrigerators
Air Conditioners
Washing Machine
Others: Kitchen appliance, Gaming Device,Computers & Laptops,Mobiles & AccessoriesEtc.
New Arrivals
HAIER MW CE1041DEBMRP Rs.14,600VSP Rs.13,400
WHIRLPOOL REF RR191500ACAMRP Rs.17,080VSP Rs.15,990
SAMSUNG TABLETFUNBOOK P280(BLACK)MRP Rs.12,800VSP Rs.9900
Existing Pricing
• Value pricing• Promotional pricing
Low interest Financing Psychological discounting Special event pricing
• Differentiated Pricing Time pricing
• Bundling
Existing Promotion
• Coupon,discount,more of the Product at normal price, gift with Purchase, competition and Prizes, money back offer, exchange Offer, special occasion.
Below theLine
Promotion
• Giving advertise in news paper, TV. Internet (own website which give online shopping service),
• Partnership with Bigfilx, Big FM 92.7.
Above theLine
Promotion
Contact us
Digital World88, Talweetna StreetsMundane banks,MumbaiPhone:- 7783737732
Mail to:contacts@digitalworld.com
Thank you!
Digital WorldTHE ELECTRONIC SHOP