Bussiness Presentation

10
THE ELECTRONIC SHOP Digital World

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Transcript of Bussiness Presentation

Page 1: Bussiness Presentation

T H E E L E C T R O N I C S H O P

Digital World

Page 2: Bussiness Presentation

Introduction

First national, Specialist chain : consumer electronics and durables. Technical and strategic support :Woolworth Promoted by: Infinite retail Ltd. 6,000 products,180 brands,8 categories,50 stores

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About Us

• India’s first national, large format, specialist Retail chain for consumer durables 7 Electronics

• Digital world is owned and run by Infiniti Retail Limited Infiniti Retail-A 100% subsidiary of Tata Sons.

• Woolworths Ltd, provides technical support And strategic sourcing facilities from its global Network.

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Product mix

Computers & Laptops

Home Entertainment

Communication Large Appliance

SmallAppliances

Notebooks TV Plasma PDA’s Split AirConditioner

Dish Washers

Desktops TV LCD Mobiles Windows AirConditioner

Dryers

LCD Monitors Home Theatre Phones Refrigerators KitchenAppliance

Printers andOffice solutions

Audio System MobileAccessories

WashingMachines

Vaccum

Storage Media DVD/VCD Fixed Phones Cleaners

Webcam MP3 Players Cordless Irons

Input Devices IPOD Docks Bluetooth Lightening

Software's Audio Personal Care

Networking Accessories

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Major Selling Products

Washing M/c5% Colour Tvs

30%

Refrigerators19%

AC12%

Others34%

Major Products contributing to theSales of DIGITAL WORLD:

Color Televisions

Refrigerators

Air Conditioners

Washing Machine

Others: Kitchen appliance, Gaming Device,Computers & Laptops,Mobiles & AccessoriesEtc.

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New Arrivals

HAIER MW CE1041DEBMRP Rs.14,600VSP Rs.13,400

WHIRLPOOL REF RR191500ACAMRP Rs.17,080VSP Rs.15,990

SAMSUNG TABLETFUNBOOK P280(BLACK)MRP Rs.12,800VSP Rs.9900

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Existing Pricing

• Value pricing• Promotional pricing

Low interest Financing Psychological discounting Special event pricing

• Differentiated Pricing Time pricing

• Bundling

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Existing Promotion

• Coupon,discount,more of the Product at normal price, gift with Purchase, competition and Prizes, money back offer, exchange Offer, special occasion.

Below theLine

Promotion

• Giving advertise in news paper, TV. Internet (own website which give online shopping service),

• Partnership with Bigfilx, Big FM 92.7.

Above theLine

Promotion

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Contact us

Digital World88, Talweetna StreetsMundane banks,MumbaiPhone:- 7783737732

Mail to:[email protected]

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Thank you!

Digital WorldTHE ELECTRONIC SHOP