Post on 21-Dec-2015
Buckinghamshire County CouncilBuckinghamshire County Council
Buckinghamshire County Council
Aims
1. Support Bucks residents to increase their physical activity levels
2. Increase the number of Bucks residents participating >150 minutes of moderate intensity physical activity each week (active)
3. Reduce the number of Bucks residents undertaking <30 minutes moderate intensity physical activity each week (inactive)
Buckinghamshire County Council
How?
• Utilising the role of members and other community leaders
• Engaging communities by exploring what physical activity communities want to engage with
• Understanding the different assets in each community and their potential to support increased physical activity
• Providing evidence-based and best practice physical activity interventions which deliver the Bucks Physical Activity Strategy
Buckinghamshire County Council
How?
• Strong partnership working
• Build on great work that has already been done
• Support local communities designing and advocating physical activity
• Creating a sustainable approach
Buckinghamshire County Council
What will it look like?
Timescale AreaMay 15 – Sept 15 • Community Engagement
• Community Development
• Understanding Assets
• Developing Recommendations
Sept 15 – Sept 17 • Physical Activity Provision
• Community Development
Buckinghamshire County Council
Engaging Communities
• In each of the 19 local areas
• Exploring what physical activity communities want to engage with
• Understanding the motivations, barriers and opportunities to being active
• Engaging the whole community, with a particular focus on inactive/low active residents
Buckinghamshire County Council
Community Champions
• Enabling ongoing community development throughout the project and beyond
• Recruited from local communities
• Voice of local residents
• Key to sustainability
Buckinghamshire County Council
Community Champions
• Bespoke training and ongoing support
• Participate at a level each person is comfortable with
• Advocates
• Rewarded
• At least 2 community champions in each local area
Buckinghamshire County Council
Understanding Assets
• Assets of Individuals
• Assets of Associations
• Assets of Organisations
• Physical Assets
• Economic Assets
• Cultural Assets
Buckinghamshire County Council
How?
• Evidence based Appreciative Enquiry approach
• Local conversations
– Locations with naturally high footfall
– Existing meetings and networks
• Community events
• Surveys
• Community app – recording conversations in real time
Buckinghamshire County Council
What’s happening locally?
• Anyone from any area can get involved at any time
• Targeted events in each of the 19 local areas
• Phased approach
• Flexible based on local events
• Start dates for targeted activity in Active Bucks booklet
• Visit the Active Bucks website for the latest information
Buckinghamshire County Council
Which areas will be targeted first?
From 1st May•Beaconsfield•Buckingham•Chesham & Chiltern Villages
From 27th May•Greater Aylesbury•High Wycombe•Waddesdon
Buckinghamshire County Council
Recommendations
• Separate recommendations developed for each of the 19 local areas
• Based on:
– Community engagement– Local population data– Local assets– Ways we know work to get people more active
• Including a menu of evidence based/best practice physical activity options to choose from
• Sustainability key
Buckinghamshire County Council
Physical Activity Provision
• Based on recommendations and menu of options
• Activities that are local, accessible, sustainable
• Funded at a local level
• Funded at a county wide level
• New or enhanced activity, no substitution
• Community development will continue
Buckinghamshire County Council
Local
• Each Local Area Forum (LAF) will receive a funding allocation, based on population
• Over 2 years
• Recommendations and menu of options presented to each Local Area Forum for local decision
• Encourage collaboration between LAFs
• Opportunity for LAFs to bid for an additional competitive funding pot
Buckinghamshire County Council
Countywide
• Centrally commissioned
• Where recommendations show a number of local areas would benefit from the same physical activity intervention
• Economies of scale
• Consistent offer across the county
• Outcomes clearly measurable
Buckinghamshire County Council
What could physical activity opportunities look like?
Buckinghamshire County Council
Time Credits
• To thank people for contributing their time to support the project – Community engagement and understanding assets– Community champions and advocates
• Developing physical activity opportunities for spending time credits
Buckinghamshire County Council
Delivering Differently
• Department of Communities and Local Government Delivering Differently Fund
• Supporting 24 local authorities to explore innovative models for delivery of services at neighbourhood level
• 2015/16
• Support from advisory panel
• Peer to peer learning opportunities
• Cost Benefit Analysis
Buckinghamshire County Council
Active Bucks Delivering Differently
• Using Active Bucks as a platform
• Explore how we can enhance community engagement and sustainability in areas of greatest health need
• Delivered in Aylesbury & Wycombe as part of Active Bucks
• Use learning to inform year 2 of the Active Bucks project
Buckinghamshire County Council
• Social marketing approach
– Insight into motivators
– Co produce with local residents
– Co deliver with local residents
– Using community assets and resources identified
Active Bucks Delivering Differently
Buckinghamshire County Council
• Creating a challenge to engage communities in physical activity
– Using insight
– Co design with local residents
• Using time credits differently to support community engagement
• Enhanced skills development and accreditation of community champions and advocates
Active Bucks Delivering Differently
Buckinghamshire County Council
Independent Evaluation
• Evaluating community development and physical activity provision
• Physical activity participation levels as well as wider determinants
• Learning from year 1 will inform year 2 development
Buckinghamshire County Council
Who do we want to engage?
• Everyone
• Those more likely to be more inactive
– Older/vulnerable adults
– Women and girls
– Disabled people/groups
– Black and minority ethnic groups
– Young people
Buckinghamshire County Council
How can you help?
• Engage local organisations, groups or influential individuals to have their say
• Promote the project to your local networks and residents
• Tell us about any local events/meetings/groups the Active Bucks team could attend
• Come to an engagement event
• Organise an engagement event
Buckinghamshire County Council
• What are the local assets?
• Let us know if any work to identify assets has already been done that can be built on
• Tell us what’s already happening to get people more active
• Identify individuals that might want to be community champions in their local area
How can you help?
Buckinghamshire County Council
To support you to promote Active Bucks
• Guide to getting more people, more active, more often
• Flyer
• Website
• Online toolkit at www.buckscc.gov.uk/activebucks to download resources
Buckinghamshire County Council
www.buckscc.gov.uk/activebucks
activebucks@buckscc.gov.uk
01908 622897
@activebucks #activebucks