Nedko M. Nedkovnedkovbg@gmail.com+359 888 419848

TeamTeam

Nedko Nedkov, CEONedko Nedkov, CEOMarketing.PR.B2B.Marketing.PR.B2B.

Petar Telbiyski, CTOPetar Telbiyski, CTODevelopment. Front End. Development. Front End.

Transparency in advertising. Where traffic comes from?

How to find the best publisher to put ads on?

How to start with Programmatic Buying & RTB advertising?

Problem / OpportunityProblem / Opportunity

Investor Pitch Deck OutlineSolutionSolution

Market Size & ValidationMarket Size & Validation

Advertising agencies in US: Advertising agencies in US: 65, 02765, 027IbisworldIbisworld18 % of SEO Experts moved to paid traffic in 201518 % of SEO Experts moved to paid traffic in 2015

zzzUnit EconomicsUnit Economics

Google SEO Traffic: 1% CTR CAC $36 < LTV $45

B2B Mailing: 1.8% convert CAC $18 < LTV $25

Forum Campaigns: 300 % ROI CAC $16 < LTV $20

Direct Sales: 400 % ROI CAC $138 < LTV $200 Beta Marketplace CAC $208 < LTV

$290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m

Paying Users(8%) Acquisition:

Competitive AdvantageCompetitive Advantage

Advertiser Segment : B2B & B2CAdvertiser Segment : B2B & B2C

Publisher Segment: MonetizationPublisher Segment: Monetization

Thank YouThank You

Publishers

Advertisers

B2CB2B

Let’s build next advertising unicorn..Let’s build next advertising unicorn..