What is RTB eCommerce?

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What is RTB eCommerce?

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Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.

Transcript of What is RTB eCommerce?

Page 1: What is RTB eCommerce?

What is

RTB eCommerce?

Page 2: What is RTB eCommerce?

2What do these words mean to you?

Page 3: What is RTB eCommerce?

3What do these words mean to you?

Page 4: What is RTB eCommerce?



Page 5: What is RTB eCommerce?

5Performance Display

Real-time bidding (RTB) based on individual user profiles

Shopper Remarketing

Dynamic Ad Personalization

Customer Acquisition

Multivariate Campaign Optimization

Page 6: What is RTB eCommerce?

6Real-time Bidding (RTB)




purchased in bulk

Real-time Bidding:

Each impression won has

unique purchase value

Page 7: What is RTB eCommerce?

More than 90% of

shoppers will leave your

site without buying.

Remarketing finds these

users as they browse the

web and serves them

personalized ads,

bringing them back to

your site to buy.

7Shopper Remarketing

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8Dynamic Ad Personalization

Each creative is personalized in real-time

based on the individual user profile

A few possibilities: Abandoned cart items

Previously browsed items

Complimentary or related products

New, Sale, or other product tags

Special offers based on user’s cart status,

Application of CRM data, such as purchase history, preferences, newsletter subscription, etc.

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9Customer Acquisition

Looking for a way to

scale your audience

beyond your previous


We can help you

connect to action-

prone new users

across the web. The new users get personalized ads, too.

Page 10: What is RTB eCommerce?

All of our real-time decisioning is based on

individual user profiles computed using several

layers of data analysis.

10Individual User Profile





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11Multivariate Campaign Optimization

Machine learning enables us to optimize each

campaign as it’s happening.

The system automatically tweaks a wide range of

variables based on real-time performance cues

from three dimensions of analysis:

1. Ad space characteristics

2. Creative performance

3. Individual user profile

Page 12: What is RTB eCommerce?

RTB eCommerce

Welcome to the future of display.

Contact us below

to set up a test