What is RTB eCommerce?
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Transcript of What is RTB eCommerce?
2What do these words mean to you?
3What do these words mean to you?
Real-time bidding (RTB) based on individual user profiles
Dynamic Ad Personalization
Multivariate Campaign Optimization
6Real-time Bidding (RTB)
purchased in bulk
Each impression won has
unique purchase value
More than 90% of
shoppers will leave your
site without buying.
Remarketing finds these
users as they browse the
web and serves them
bringing them back to
your site to buy.
8Dynamic Ad Personalization
Each creative is personalized in real-time
based on the individual user profile
A few possibilities: Abandoned cart items
Previously browsed items
Complimentary or related products
New, Sale, or other product tags
Special offers based on user’s cart status,
Application of CRM data, such as purchase history, preferences, newsletter subscription, etc.
Looking for a way to
scale your audience
beyond your previous
We can help you
connect to action-
prone new users
across the web. The new users get personalized ads, too.
All of our real-time decisioning is based on
individual user profiles computed using several
layers of data analysis.
10Individual User Profile
11Multivariate Campaign Optimization
Machine learning enables us to optimize each
campaign as it’s happening.
The system automatically tweaks a wide range of
variables based on real-time performance cues
from three dimensions of analysis:
1. Ad space characteristics
2. Creative performance
3. Individual user profile
Welcome to the future of display.
Contact us below
to set up a test