Brandvertisor.com - #advertising #startup #Pitch #ads #RTB

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Nedko M. Nedkov nedkovbg@gmail. com +359 888 419848

Transcript of Brandvertisor.com - #advertising #startup #Pitch #ads #RTB

Page 1: Brandvertisor.com - #advertising #startup #Pitch #ads #RTB

Nedko M. [email protected]+359 888 419848

Page 2: Brandvertisor.com - #advertising #startup #Pitch #ads #RTB

TeamTeam

Nedko Nedkov, CEONedko Nedkov, CEOMarketing.PR.B2B.Marketing.PR.B2B.

Petar Telbiyski, CTOPetar Telbiyski, CTODevelopment. Front End. Development. Front End.

Page 3: Brandvertisor.com - #advertising #startup #Pitch #ads #RTB

Transparency in advertising. Where traffic comes from?

How to find the best publisher to put ads on?

How to start with Programmatic Buying & RTB advertising?

Problem / OpportunityProblem / Opportunity

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Investor Pitch Deck OutlineSolutionSolution

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Market Size & ValidationMarket Size & Validation

Advertising agencies in US: Advertising agencies in US: 65, 02765, 027IbisworldIbisworld18 % of SEO Experts moved to paid traffic in 201518 % of SEO Experts moved to paid traffic in 2015

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zzzUnit EconomicsUnit Economics

Google SEO Traffic: 1% CTR CAC $36 < LTV $45

B2B Mailing: 1.8% convert CAC $18 < LTV $25

Forum Campaigns: 300 % ROI CAC $16 < LTV $20

Direct Sales: 400 % ROI CAC $138 < LTV $200 Beta Marketplace CAC $208 < LTV

$290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m

Paying Users(8%) Acquisition:

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Competitive AdvantageCompetitive Advantage

Advertiser Segment : B2B & B2CAdvertiser Segment : B2B & B2C

Publisher Segment: MonetizationPublisher Segment: Monetization

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Thank YouThank You

Publishers

Advertisers

B2CB2B

Let’s build next advertising unicorn..Let’s build next advertising unicorn..