BRAND NARRATIVES

Company LOGO

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WHAT IS A BRAND NARRATIVE?

• Story created by the company or its

stakeholders

• Provokes conversation and is shared

among people

• Describe some part of brand history,

brand identity, personality, or its values

Company LOGO

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Company LOGO

• Brand narratives are spread more quickly

• People can connect with narratives and

take an active role in them

• Different ways – video, music, photos, etc.

How does social media help?

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What are some brand narratives that have been

developed WELL?

•relaxation, happiness, and having fun•tradition and history •touches peoples’ emotions•costumers IDENTIFY with this lifestyle

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What are some brand narratives that have been

developed WELL?

• Natural beauty is true beauty &

Dove supports real beauty• Commercials + Dove Self Esteem

Fund to spread the story behind this narrative

• Women & Girls can connect on an EMOTIONAL level

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What are some brand narratives that have been

POORLY developed?

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What are some brand narratives that have been

POORLY developed?

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RECOMMENDATIONS

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RECOMMENDATIONS

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