Brand narratives

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    24-Apr-2015
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Transcript of Brand narratives

  • 1. Company LOGO BRAND NARRATIVE S
  • 2. Company WHAT IS A BRAND LOGO NARRATIVE? Story created by the company or its stakeholders Provokes conversation and is shared among people Describe some part of brand history, brand identity, personality, or its values www.company.com
  • 3. Company How does social media LOGO help? Brand narratives are spread more quickly People can connect with narratives and take an active role in them Different ways video, music, photos, etc. www.company.com
  • 4. some brand narratives that have been developed WELL? relaxation, happiness, and having fun tradition and history touches peoples emotions costumers IDENTIFY with this lifestylewww.company.com
  • 5. some brand narratives that have been developed WELL? Natural beauty is true beauty & Dove supports real beauty Commercials + Dove Self Esteem Fund to spread the story behind this narrative Women & Girls can connect on an EMOTIONAL levelwww.company.com
  • 6. some brand narratives that have been POORLY developed?www.company.com
  • 7. some brand narratives that have been POORLY developed?www.company.com
  • 8. RECOMMENDAT IONSwww.company.com
  • 9. RECOMMENDAT IONSwww.company.com
  • 10. www.company.com