Strategic Communications. Geopolitical Consulting. Edge Thinking.

Great Big Brain Dump of Strategic Communications AWESOMENESS

Chris DufourDirector, Strategic Marketingcdufour@rendon.com

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Advertising, Communications, WHATEVER…

…it’s still about SELLING.

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Most people hate being sold to…

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…but there are still ways to advertise…

STRATEGICALLY.STRATEGICALLY.

Cool shirt.

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Edge concepts for advertising

Self-organization & Strategic ambiguitySelf-organized criticalityBrandjackingTransmediaMeta-identityCloud-seedingHacktivismMashupsBRINGING THE FUNNY

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moldova

iran

colombia

mexico

Strategic ambiguity

Self-organizing systems

dharma

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Self-organized criticalitySelf-organized criticality

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Brandjacking in action

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A detour: Counterinsurgency theory

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Multimodal storytellingMultimodal storytelling

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Meta-identity

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Cloud-seeding

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HacktivismHacktivism

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Mashups

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Bringing the Funny

Bringing the Funny

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When all else fails… ENTERTAIN!

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What does all of this constitute?

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An An ECOSYSTEMECOSYSTEMAn An ECOSYSTEMECOSYSTEM

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Never stop being AWESOMENever stop being AWESOME

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Thanks

Chris DufourDirector, Strategic Marketingcdufour@rendon.com202-745-4900