BlackBerry Business Opportunitty & Partnership with RIM

Angel AldanaGroup Manager Latam Alliancesaaldana@rim.com

About Research In MotionAbout Research In Motion

• Industry Leader in Mobility (55+ Million users WW)• Established in 1984• HQs in Waterloo, Ontario, Canada• Offices in North America, Europe and AsiaPac

• Listed in:• NASDAQ (NASDAQ: RIMM)•Toronto Stock Exchange (TSX: RIM)

• Designers and Manufacturers of

Blackberry Business

Opportunity

4

BlackBerry #1 smartphone vendor in Latin America & #2 in the World

Source: IDC Converged Device Shipments in Latin America: Q2 2010

143 million+ BlackBerry devices sold worldwide

15 million+ devices sold in last fiscalquarter alone

595+ carriers and distributionpartners in 175+ countries

55 million+ active subscribers

300,000+ active BlackBerryDevelopers globally

$5.6 billion Revenue in Q4 FY11(Feb-May 2010)

>50% current subscriber baseis non-enterprise

3 million+ Daily Downloads of Apps from BlackBerry App World

BlackBerry OS sales growth keeps RIM ahead of its competitors

5

Source: IDC Latin America Mobile Phone Tracker, 2010 Q4

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4

BlackBerry OS

Symbian

Android

iOS

Windows Phone 7/Windows Mobile

Linux

796

461

190

RIM Apple Android

6

BlackBerry Installed Base almost 2X iPhone and 4X Android*

* Install base considers number of devices sold in the last 24 months Source: IDC Latin America Mobile Phone Tracker, 2Q2010

(000 000)

Usuários BlackBerry no Brasil: 63% tem entre 18 e 34 anos e 88% são AB+.

A, 46%

B+, 42%

B-, 8%CD, 4%

Source: Nielsen Mobile Insights 2010 – Base: BlackBerry (n=41)

Source: Facebook / BlackBerry Brazil (n=42,770)

* Small base size

BlackBerry Messenger - BBM

More than 33 Million active users

1,5 million new users per month

2 thousand new users per hour, on average

9

Develop for BlackBerry PlatformPoll Results – Brazil*

*Without considering likes and other comments

• Total Participants/responses: 428• Date : From November 4 to November 18

Playbook a whole New

Market

PlayBook Apps+ContentGlobal Preloads• Music: 7Digital• Video: Hulu• Games: EA (Need for Speed, Tetris)• Podcasts: Quickplay• eBooks: Kobo

Latam Preloads• Music: Sonora• Video: Terra TV• eBooks: Gandhi/Bajalibros, Saraiva• Sports: Univision Futbol

PAN-REGIONAL

12

Zinio (Magazines)Cie Games

Idle Games

Goal.com (Futbol)

Gameloft (Games)

Warner (Video)

20th Century (Video)

HBO(Video) CN (Games)

MTV (Ent)

2night (Ent)

BRAZIL

13

Jovem Pan (Radio)

Exame

GloboNews

Abril (Media)

Exame (Print)

Globo (News)

SporTV (Sports)

Epoca(Print)

Saraiva (ebooks)

Estadao (Print)Placar UOL (Sports)

Veja (Print)

Folha(Print)

Partnering with RIM/BlackBerry

For members with sustainable revenue from the BlackBerry solution through various channels

New Alliance Program - Tiered Structure

For technology and brand leaders that ensure adoption of the BlackBerry solution and foster innovation and channel opportunities

Outreach program to accelerate development, capture & increase partner mind share for BlackBerry applications and services

Public community – to share BlackBerry development tools, info, discussion and interaction

www.blackberry.com/partners www.blackberryalliance.com

www.blackberry.com/developers

Co

mm

un

ity

Siz

e

Par

tner

ship

Val

ue

MAA

MAA: Master Alliance Agreement

Tiered Benefits

Tiered Criteria

Program Enrollment Requirements

PartnerActivity

RegisteredMember

BlackBerry Alliance

Associate Member

BlackBerry Alliance Select

Member

BlackBerry Alliance Elite

Member

Partner Points Not Required 45 65 100

Sign the Master Alliance Agreement

Not Required Required Required Required

Complete and Maintain Partner Profile

Required Required Required Required

Pay Annual Program Membership Fee

Free US$ 1,000 US$ 2,000 US$ 3,000

Benefits - Technical

• Education & Enablement– Access to BlackBerry Web Signals– Access to BlackBerry® Internet Service-B

Connectivity– BlackBerry Developer Issue Tracker

• Hardware & Software Access– Software Beta Programs– Various Smartphone Programs– Not For Resale BlackBerry® Enterprise Server

• Technical Support– Assigned RIM Application Development

Consultant– Free Code Signing Keys for Controlled APIs

Benefits - Marketing

• Customer Awareness– Access to various online BlackBerry resources– Sponsorship opportunities– Mobile Solutions Center– Newsletter Spotlights– Partner Press Releases– Google® Adwords

• Branding– Use of the BlackBerry Alliance Member logo– Alliance Program Brand Guidelines– Co-branded collateral

Benefits - Sales*

• Access to wireless carriers & RIM Internal Business Units

• Sales support from RIM on customer engagements

• AppWorld carrousel recommendation & Mobile Solutions Center

• Joint Business Planning

* Access to benefits may vary by Tier

Device Programs

Program Type Shipped At Associate Select Elite

Pre-release Program* Product Announcement   x x

Free Smartphone Program Product Launch x x x

Smartphone Loaner Program

Post- Product Launch x x x

Discounted Device Program

Post- Product Launch x x x

Sumarry of Development Resources

• www.blackberry.com/developers– Free: Videos, FAQs, Articles SDKs, Emulators,

etc…

• BlackBerry Playbook (RIM Tablet)– www.blackberry.com/developers/tabletos

• BlackBerry Developer Blog– http://devblog.blackberry.com

• Twitter @BlackBerryDev

Call to Action

• Submit your Apps to BlackBerry App World– http://blackberry.com/developers/appworld

• Leverage BBM 6 Integration features (Social Platform)– http://us.blackberry.com/developers/

blackberrymessenger/

• Register for Free @ BlackBerry DevZone– http://blackberry.com/developers/

• Come to our Events– Developers Meet the Playbook (June 9th, 2011)– DevCon San Francisco (October 18-20, 2011)

BlackBerry Business Opportunitty & Partnership with RIM

Angel AldanaGroup Manager Latam Alliancesaaldana@rim.com