{

The BlackBerry Opportunity WebGeek DevCup, Philippines August 25, 2012

The Mobile Opportunity §  Global mobile data traffic trends: §  Grew 2.3-fold in 2011, more than doubling for the fourth year in a row §  Will increase 18-fold between 2011 and 2016

(Cisco VNI)

§  By 2014, mobile internet should take over desktop internet usage (Morgan Stanley Research)

§  1.16 billion smartphones shipped annually by 2016 (IDC)

2

BlackBerry in Asia Pacific §  BlackBerry will grow double as fast as the Asia Pacific smartphone market

(excluding Japan) over the next four years (IDC, December 2011). §  BlackBerry is the #1 best-selling smartphone in Southeast Asia in 2011

(Canalys). §  BlackBerry is the #2 smartphone vendor with 16% market share in the

Philippines in Q1 2012 (Canalys). §  BlackBerry Curve 8520 is the #1 smartphone in Philippines from Jan –

Jun 2011.

August 27, 2012 3

Why develop for BlackBerry? §  Over 78 Million subscribers globally §  There are more than 56 million active BBM users worldwide §  165 markets supported §  24 languages supported §  Over 3 Billion apps downloaded §  Averaging over 177 Million downloads

per month §  Over 90,000 apps available

4

Our Ecosystem Success §  986 BBM Connected Apps have generated 270+ Million downloads

§  BlackBerry App World is the #1 Growing Store in the past quarter (Distimo Q1 2012)

§  137% growth in registered vendors in the last 4 months

§  Top vendor using in-app payment has earned over $230k

§  Top Vendor using BlackBerry Ad Service has earned over $240K

5

Where developers make money §  BlackBerry App World has more paid downloads per month than the

Android Market (Yankee Research Group)

§  In Q2 2011, BlackBerry App World generated 43% more average daily downloads per app than Apple App Store (research2guidance)

§  BlackBerry apps generate 40% more revenue than Android apps (Vision Mobile)

6

245%

Vendor App 254%

Number of Vendors

226%

254%

Vendr App

Number of Vendors

Apps Submitted to BlackBerry

App World

254% 226%

Vendr App 240%

BlackBerry PlayBook

Apps Submitted

Number of Vendors

Apps Submitted to BlackBerry

App World

MORE THAN A HARDWARE THE BLACKBERRY 10 EXPERIENCE

BLACKBERRY IS FOR PEOPLE WHO WANT TO BE SUCCESSFUL

AT WHATEVER IS IMPORTANT TO THEM

Connect Extend Flow

BlackBerry 10 SDKs

C++/Qt Cascades

ActionScript Adobe® AIR®

HTML5 BlackBerry® WebWorks™

C/C++ Native SDK

Java Android™ Runtime

BlackBerry 10 & HTML5 Unparalleled Standards Support

Incredible Performance

447

BlackBerry 10 Web Platform Powered by BlackBerry WebWorks™

HTML5,  CSS3,  JavaScript  

WebKit  engine  

WebWorks  pla=orm  

BlackBerry  Developer  APIs  

BlackBerry WebWorks & bbUI.js Future-Proof Native Web Apps

Get started on BlackBerry

www.developer.blackberry.com/html5 / www.blackberry.github.com

Toronto, Canada Montreal, Canada New York, USA Santa Clara, USA Austin, USA Mexico City, Mexico Buenos Aires, Argentina Sao Paulo, Brazil London, UK Paris, France Barcelona, Spain

Berlin, Germany Warsaw, Poland

Milan, Italy Moscow, Russia

Dubai, UAE Cape Town, South Africa

Bangalore, India Delhi, India

Beijing, China Singapore

Jakarta, Indonesia Sydney, Australia

New Cities Added! Kitchener-Waterloo, Canada

Vancouver, Canada Amsterdam, The Netherlands

BlackBerry @ WebGeek DevCup

We’re Committed

Thank you!