Get Integrated: Digital

Mark Hayden

Back in the Black: April 28 – 29, 2011

Why?

Demand • Flexibility • Value

What Used to Work

Traditional Approach

What Works

Integrated Approach

Listen

UX • Content • Technology

Getting Started

– It Is Not Just a Process– Educate

• Creative <--> Analytics• Media <--> Interactive• Account Services <--> Everything

Getting Started

Silos = Bad

Collaborate • Empower • Debate

Keep Your Eyes Open

The Good News

You Have the Power

Examples

– Start a Social Conversation OfflineOld Spice, Digital Billboard Tweets, Contests

– Retarget Your ConsumersAdWords, Fetchback, Etc.

– Drive Traffic to/from FacebookOpen Graph, Go Where Consumers Are, Digital ID

– Integrate MobileGreys Anatomy, Agency.net, Mobile Web

– Empower Your ConsumerThey Will Drive the Conversation

Mark Haydenmhayden@airmarketing.com

Twitter: @markhayden | LinkedIn: markjhayden

ResourcesEach Other

Agency Blogs

Mashable

Techcrunch

Ad Age

Website Magazine