BITB -- Email Marketing
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Transcript of BITB -- Email Marketing
![Page 1: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/1.jpg)
Email Marketing
Chris Sietsema
Back in the Black: April 28 – 29, 2011
![Page 2: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/2.jpg)
Quick Background
![Page 3: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/3.jpg)
Why Email Marketing
Problem: Solution:
http://goo.gl/cLrwC
![Page 4: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/4.jpg)
Acquiring new customers can cost five times more than satisfying and retaining current customers.
5Why Email Marketing
![Page 5: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/5.jpg)
Why Email Marketing
![Page 6: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/6.jpg)
When Email Marketing
You Are Here
![Page 7: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/7.jpg)
Revenue Model
Strategy Execution Markup
![Page 8: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/8.jpg)
Email Products
![Page 9: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/9.jpg)
List Quality
Garbage In Garbage Out
![Page 10: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/10.jpg)
Segmentation
JangoMail Email Marketing Survey - August 2010
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• CAN SPAM Clearly Defined
– Physical Address
– Unsubscribe Option
– No Deception
• Your From Name
• No Funny Subject Lines
Deliverability
![Page 12: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/12.jpg)
Sender Reputation
• SenderScore.org
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Testing
Econsultancy Email Marketing Census – March 2011
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Testing Processes
• A/B Split • Multivariate
A
B
![Page 15: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/15.jpg)
![Page 16: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/16.jpg)
How Email Marketing
![Page 17: BITB -- Email Marketing](https://reader034.fdocuments.in/reader034/viewer/2022052523/5556186ad8b42a3f168b5335/html5/thumbnails/17.jpg)
Questions?
• Chris Sietsema
• Teach to Fish Digital
• 480.389.5435
• linkedin.com/in/sietsema
• Twitter: @sietsema
• slideshare.net/sietsema