BITB -- Digitally Integrated Planning
19
Get Integrated: Digital Mark Hayden Back in the Black: April 28 – 29, 2011
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Mark Hayden's presentation for agencyside's "Back in the Black" training for agency account teams.
Transcript of BITB -- Digitally Integrated Planning
Get Integrated: Digital
Mark Hayden
Back in the Black: April 28 – 29, 2011
Why?
Demand • Flexibility • Value
What Used to Work
Traditional Approach
What Works
Integrated Approach
Listen
UX • Content • Technology
Getting Started
– It Is Not Just a Process– Educate
• Creative <--> Analytics• Media <--> Interactive• Account Services <--> Everything
Getting Started
Silos = Bad
Collaborate • Empower • Debate
Keep Your Eyes Open
The Good News
You Have the Power
Examples
– Start a Social Conversation OfflineOld Spice, Digital Billboard Tweets, Contests
– Retarget Your ConsumersAdWords, Fetchback, Etc.
– Drive Traffic to/from FacebookOpen Graph, Go Where Consumers Are, Digital ID
– Integrate MobileGreys Anatomy, Agency.net, Mobile Web
– Empower Your ConsumerThey Will Drive the Conversation
Mark [email protected]
Twitter: @markhayden | LinkedIn: markjhayden
ResourcesEach Other
Agency Blogs
Mashable
Techcrunch
Ad Age
Website Magazine
