F.S. “Sandy” Stroope, IIIDealer Principal, Boat World Honda PolarisChair, Arkansas Motor Vehicle Commission

President, Arkansas Motorcycle Dealers Association

Presented at the

Consumer Product Safety CommissionATV Safety Summit – Keeping Families Safe on ATVs

Bethesda, MarylandOctober 11, 2012

Consumer Awareness: ATV Dealers & Teens

Topics

• Consumer information at the dealership• Proper & responsible advertising of ATVs• Motor Vehicle Commission’s role

Key Safety Messages – “Golden Rules”

The ATV Safety Institute's Golden Rules: 1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants,

over-the-ankle boots, and gloves. 2. Never ride on paved roads except to cross when done safely and permitted

by law - another vehicle could hit you. ATVs are designed to be operated off-highway.

3. Never ride under the influence of alcohol or other drugs. 4. Never carry a passenger on a single-rider ATV, and no more than one

passenger on an ATV specifically designed for two people. 5. Ride an ATV that's right for your age. 6. Supervise riders younger than 16; ATVs are not toys. 7. Ride only on designated trails and at a safe speed. 8. Take a hands-on ATV RiderCourseSM and the free online E-Course. Visit

ATVsafety.org or call 800.887.2887

On-Vehicle Safety Information

• Handlebar Hangtag

On-Vehicle Safety Information

• General Warning Label

On-Vehicle Safety Information

• Minimum Age Label

On-Vehicle Safety Information

• “No Passengers” Label

Dealership Materials

• “Golden Rules” Dealership Counter Cards

Dealership Materials

• Rider Training Certificate, withRecitation of Safety Strategies

Dealership Materials

• ATV Safety Alert

Included With Vehicle

• Safety Messages in Owner’s Manuals

Included With Vehicle

• ASI Booklets with Riding Tips and Safety Strategies

Included With Vehicle

• “Ride Safe, Ride Smart” DVD

Dealership Materials

• Vehicle Delivery Checklist, withSafety Publications and Rider Training Information highlighted.

ASI Training Program

• Available Nationwide 1-800-887-2887• Free to Purchasers of New ATVs from SVIA Member

Company and Participating Company dealerships• Cash-Back Incentives upon course completion • Focuses on first-time purchasers without experience• Those who don’t qualify for free training can take

course for a modest fee

Rider Training

• ASI RiderCourseHands-On Training

Rider Training

• RiderCourse Student Handbook with ATV Safety Alert

Consumer Materials

• Safety Messages in Product Brochures

Key Safety Messages - AdvertisingSafety messages in advertisements address:

• Minimum operator age• Parental supervision requirement (youth

models)• Warnings against carrying passengers• Warnings against riding without helmets• Warnings against riding on public roads• Importance of taking a training course• Importance of riding alcohol- and drug-free• Importance of riding within one’s limits• Importance of using care on difficult terrain

Proper Advertising

• Consistent with “Golden Rules”• Age recommendations in disclosures• Disclosures should be presented next to

illustrations or photos• Asterisks may only add information on a

word or phrase• Aired media ads must state

recommendations clearly and loudly

Motor Vehicle Commission

• All dealers must be licensed• All dealers must hold written contracts with

manufacturers or distributors• All dealers must have “brick and mortar”

establishments on a permanent foundation