ATV Safety Summit: Traning Innovations - 4-H ATV Safety Program (Arkansas)

Jack BolesDirector – Arkansas 4-H ATV Safety Program

University of Arkansas Cooperative Extension [email protected]

Head ♦ Heart ♦ Hands ♦ HealthHead ♦ Heart ♦ Hands ♦ Health

4-H ATV Safety Promotion

Purpose of Promotional Effort

• Increase awareness of ATV Safety as a critical issue

• Direct individuals to educational resources and educational programs that address ATV Safety


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ATV Safety Institute

Specialty Vehicle Institute of America

ATV Manufacturers

National 4-H Council

Land - Grant Universities

State 4-H Program

County 4-H Program

4-H Youth and Families

Communities

CPSC

NOHVCC

State Health Departments

Children’s Hospitals

Trauma Hospitals

Local/State Agencies

Farm Bureau

Schools

Natural Resources Agencies

Key Partnerships

Program Growth

Governor’s Proclamation ATV Safety Week

Arkansas


Arkansas Key Partnerships



Oklahoma Key Partnerships

National 4-H ATV Safety Program

• State 4-H Faculty positions

• Land-Grant University Coordinators

• County Agents, University Faculty and Volunteers trained as ASI Licensed Instructors

• Educational Trailers• RiderCourse Training

Sites• Purchased and ASI

Loaner ATVs• State ATV Safety

Educational Skills Contests

• Land-Grant University Administrative support


Educational Trailers4-H ATV Safety


4-H ATV Promotional Displays• Big Buck Classic• Youth Outdoor

Extravaganza• Arkansas State Fair• Arkansas Rice Expo• Oklahoma Septemberfest• Oklahoma Wildlife Expo• Nebraska State Fair• Nebraska Harvest Days• State and County Fairs


4-H ATV SafetyClassroom Education


4-H Facilitated ATV SafetyASI RiderCourse


National 4-H Websitewww.atv-youth.org

Individual State Websites


http://www.atv-youth.org/

6’ Tall free standing Dealership Posters

ATV RiderCourse Full Page Ad

MarketingHead ♦ Heart ♦ Hands ♦ HealthHead ♦ Heart ♦ Hands ♦ Health

Arkansas ATV Rider Tips Brochure/Bookmarks



AR ASI E-Course Marketing Card


ATV Ride Safe Oklahoma Coalition

Brochure

OK ASI E-Course Marketing Card


OK ASI RiderCourse Marketing Cards


ATV Rider Tips Posters


• 25,000 Views on 4-H ATV Safety mini websites at www.atv-youth.org and www.4-h.org/atvsafety, Tread-Sylvania game, PSAs, Links to ASI online E-Course training, and Newsworthy section. Links to ASI, state laws and regulations, CPSC and other interactive games and quizzes.

• Fifteen Million reached through print, television and communication channels.

• Thousands connected via 10 State Land-Grant University ATV Safety websites.

• One Million copies of Safe Riding Tips Brochures shared with youth and adults.

• 12,500 Copies of National 4-H ATV Safety Leader’s Guide being utilized.

• 5,000 Copies of 4-H ATV Safety Mini-Posters are being displayed.

• Branded Incentive Items: 4-H ATV Safety long-sleeved t-shirt, drawstring backpack, reflective wrist wallet, reflective decals, stickers, beanie cap and pennant.

Promotional Impacts for 4-H and ASI 2005-2012




http://www.4-h.org/atvsafety

Thank You!

Jack BolesDirector – Arkansas 4-H ATV Safety Program

University of Arkansas Cooperative Extension [email protected]


ATV Safety Summit: Traning Innovations - 4-H ATV Safety Program (Arkansas)

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