ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - Sales Force E-Course
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Transcript of ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - Sales Force E-Course
ASI Sales Force E-Course
Presented at the
Consumer Product Safety CommissionATV Safety Summit – Keeping Families Safe on ATVs
Bethesda, MarylandOctober 11, 2012
Tom YagerVice President
The Need
• GAO Report to Congressional Committees on ATVs – April 2010
“Manufacturers and Distributors Have Agreed Not to Sell Adult-Sized ATVs for Use by Children, but We Found That Many Dealers Will”
Registration
Introduction
Course Content Menu
ATV Safety Institute
ATV Safety Institute
ATV Safety Institute
ATV Sales Guidelines
ATV Sales Guidelines
ATV Sales Guidelines
ATV Sales Guidelines
“It’s better to lose a sale than to put a child at risk on an adult size ATV and also lose your job, your dealership, your reputation, and more”
ATV RiderCourse
ATV RiderCourse
ATV RiderCourse
ATV RiderCourse
ATV RiderCourse
Quiz
Quiz
Quiz
Completion Certificate
Communication to Dealers
• All member company dealers notified by letter or email
• 3732 = consolidated number of franchised dealers
Participation
• Number of Registered users = 11% of active franchised dealers
• 83% of registered users complete the quiz
Encouraging Participation• Integration with member company proprietary
dealer networks• Requirement for salesperson eligibility for
sales incentives• Initial training for sales staff• Re-education of sales staff
Moving Forward
• Expand program to include SVIA Participating Company dealers
A Comprehensive Approach
The ASI Sales Force E-Course is one of many elements to help ensure ATVs are used safely and responsibly. This includes but is not limited to:• Vehicle requirements
• On vehicle labels• Messaging in Owners
Manuals• Messaging in
advertising• Safety Training• Messaging in safety
video
Thank you