AssistNZ Social Media World

Post on 05-Dec-2014

417 views 0 download

description

This in an introduction to social media and the new world order for AssistNZ Consultants as part of their induction process...

Transcript of AssistNZ Social Media World

The world as we know it

continues to experience

change  

 

2000 years ago, 

mainstream society didn't know that the earth was round... 

It wasn't that long agothat the "year 2000" was some kind of Science fiction material 

Since the dawn of the new millennium, its

become obvious that our lives are increasingly

integrated with technology... 

What is "virtual" & "reality" are now becoming difficult to distinguish 

"SOCIAL MEDIA" represents the latest of these changes which is rapidly demonstrating

its significance for societies globally... 

now common in the headlines...

You already have the power to

change the world, without even leaving your

bedroom 

Knowledge is now instantly

accessible to everyone at the click of a button 

Anyone can be an expert in

anything, and fact and fiction are now harder to

distinguish

Since 2007, Facebook posts

have been searchable on

Google 

Notions of what is private and public information have

started to become redefined... 

You can be held responsible for

what you say online in a much broader

context & 

http://internet.cytalk.com/2010/09/how-to-get-stupidly-fired-because-of-facebook/

You no longer exclusively control your

personal image or business brand

  

Openness and transparency cannot now be avoided - if

you lie or exaggerate you will eventually be

snapped out

 

No one can escape the influence &

effect that social media continues to have on our lives... 

1. From “Trying to Sell” to “Making Connections”

2. From “Large Campaigns” to “Small Acts”

3. From “Controlling Our Image” to “Being Ourselves”

4. From “Hard to Reach” to “Available Everywhere”

We Appreciate that our employees represent both our business and brand 

Even online....

And out of work hours... 

I M P O R T A N T

This reasoning is at the core of the service and advice that AssistNZ offer & provide to Kiwi businesses 

creates cause and need for the

development & implementation forSOCIAL

MEDIA POLICY 

(SMP)

 of companies still have an outright

ban on social media in the work

place 

54%despite overwhelming evidence that

it this approach is not only ineffective but often backfires in many contexts 

What are we about??

We believe Social Media encompasses the positive opportunities resulting

from this “New World Order” we have seen in recent years...

and

We don’t think its a phase or an issue/trend

we will see disappear

anytime soon

•Empower and inspire Kiwis to strive towards reach their dreams & objectives •Encouraging “self sustainability”

•Seeking social reform, we recognize the old systems & processes will not work•Organic & holistic solutions attempt to minimise the segregation & disparity of the various aspect of society •Minimise divides 

OUR AIMS

What we want to do...

•Social Media Planning & Policy for Kiwi businesses

•Community course regarding the real issues, rights & responsibilities of social media

•Community Co-working Office Concept...

AssistNZ sees social media as an integral element within

many businesses Regardless of the

approach, many

businesses will find

their customer

s are using it,

employees are

using it and now

regulatory bodies

are embracin

g it. 

What we need...

•To build up our “tribe” and online knowledge base

•Others to help us create content and spread the concept through the community

•Varied perspectives and input from others to test and voice our ideas