AppFlood Introduction February 2013�

CONFIDENTIAL�

Wash away the middleman

From PapayaMobile - The only cross promotion platform where iOS and Android developers can buy, sell and exchange installs commission-free.

A Few Quick Facts

•  Launched July 2012. •  1000+ app developers. •  200 million monthly impressions. •  eCPMs over $10.00. •  Millions of free clicks delivered. •  Network average CPI below $0.60.

What App Developers Say

“If you're evaluating where you'll make the most money then stop looking”

Nikunj Jain

“Lots of middlemen taking a cut – they didn't fit as well or just work like AppFlood did.”

Lance Nanek

 ”I can honestly say that AppFlood is one of our best advertising channels.”

Nadia Sydorenko

AppFlood Evolved from Papaya Game Cross-Promotions

Phase Three AppFlood opens to all developers

Phase One First party

Papaya apps

Phase Two Third party

Papaya apps

2011 Early 2012 July 2012

As App Developers, We Were Becoming Increasingly Frustrated

•  Soaring user acquisition costs. •  Low loyalty users with poor retention. •  Lengthy direct exchange with limited results. •  Low eCPMs and disappointing ad revenues. •  Ad network charges and commissions.

We needed a cross-promotion platform unlike any that existed

So we built one

We Built AppFlood On 4 Core Principles

1.  Quality users for a fair price. 2.  Free users for any size developer. 3.  Efficient user exchange that lasts. 4.  No charges, no commissions.

Expand. Exchange. Earn.

Advertisers: Expand audience with loyal users. Publishers: Earn more by keeping 100% of revenue. Exchangers: Exchange users for free installs.

How Does AppFlood Work?

Advertisers buy installs direct from the AppFlood network publishers. Publishers receive points direct from advertisers for providing the installs. Publishers convert points into money or exchange them for more installs.

Advertiser Features

Real time bidding platform.

Multiple campaigns and split A/B testing.

Campaign targeting (country, language, OS etc.).

App Match™ tech for max conversion rates.

Super lite SDK or Server-to Server available.

Why AppFlood Ads Work

Slick Ads Tight app integrations that foster user trust.

No Bribes Users who want apps, not free virtual coins.

Real Results You’re buying installs, not accidental clicks.

Popular  apps  achieve  over  40%  click  through  rate.  

High Performance Ad Units

Advertiser Success Story

Boyaa Texas Poker  

Goal: Drive loyal user adoption for 40 cents per install.

20,000 loyal users for $0.40 per install

1 in 3 ad impressions produced a click

Users with 10X higher retention than incentivized networks

Publisher Features

Sell your traffic commission free.

SDK and server to server integration.

Highly customizable ad formats.

Advanced optimization for eCPMs over $10.

Block competing apps from advertising.

You Earned It. Keep It All.

Most networks take 40% of your revenue. AppFlood takes nothing.

Publisher Success Story

Spacie Photo Effects  

Goal: Maximize revenue without sacrificing user experience

$4.50 average daily eCPM

CTRs as high as 45%

$600+ per day earnings

Exchange: A Free Alternative to App Distribution

Share users with fellow app developers and both get new users for free.

Everyone wins.

True Network Exchange Provides Hassle-Free Results That Last

Get free users instantly – no direct deals needed. No annoying deal negotiations.

No minimum traffic requirements.

Exchanger Success Story

Dragon Kingdom  

Goal: Accelerate user adoption through install exchange.

37,000 free installs

Signup to free users in three days

385% DAU increase

Get setup in minutes

appflood.com info@appflood.com"