Fairket App Monetization For Developers

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Premium App Rentals Increase Paying Users Supported by Microsoft Ventures India fairket.com/app [email protected]

description

Fairket offers renting as an option to consumers to enable premium experience in an app - i.e. ad free and fully unlocked. Rental charges are strictly based on actual time of use and start as low as half a cent per minute. Kids apps and Casual games are the top two app categories that are available as rentable apps. Fairket and all the rentable apps can be freely downloaded from Google Play, by any consumer globally. This presentation explains how app developers can unlock revenue potential in their apps by offering rent as an option to their consumers for enabling premium experience. For consumer perspective, please download http://fairket.com/app

Transcript of Fairket App Monetization For Developers

Page 1: Fairket App Monetization For Developers

Premium App RentalsIncrease Paying Users

Supported by Microsoft Ventures India

fairket.com/app

[email protected]

Page 2: Fairket App Monetization For Developers

Premium App Time for RentAd free, fully unlocked

“buy experience, not apps”

Rent200 mins

for $1.00

Kids Apps

Casual Games

...

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Whales

Dolphins

(Opportunity)Minnows

Market Opportunity

6% earn >$25k per month

<0.2% spend heavily

<8% spend occasionally

>90% spend hardly ever

30% earn >$500 per month

64% earn <$500 per month

Consumers Developers

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...renting is optional

Try, rent, own (Rent To Own)

Global reach (all currencies)

Alternative monetization

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...is a shared wallet

Paid credits using IAP

Prepay once, rent any

Offer credits using ads

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...is a marketplace

Track & manage spends

Discover all rentables

Kids safe (no ads or payments)

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Micro Pricing

+Free

Credits

Premium Quality

+Kids

Safety

Renting for global consumers

Developing Economies Developed Economies

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Rental Model CompatibilityExisting App + SDK = Rentable App

Paid App

Lite & Pro

FreemiumNon-consumables like levels

Free AppWith Only Ads

Rentable AppFree to play

Freemium*Consumables

like virtual currencies

Android

iOS

Windows

Coming soon...

Now available!

Compatible with

Unity

Cocos

...*In roadmap

+ SDK

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Lite

Buy

Try

Rent*

Free

Free

In-App Purchase

Fairket Credits

Non-premium

Premium

Premium

Premium

Choice ChargesExperience

*Consumer requires Fairket app only to choose Rent option

Co-exists with other models in same appConsumer choice determines experience, charges and revenue

Exis

tin

gFa

irke

t

+ SDK

Ren

tab

le A

pp

Ads

Google In-App

None

Fairket Rental

Revenue

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Use case 1: Paid app to rentable app

Try

Buy

Rent

Starts with

OR

Launch as free app

Paid App

Then choose

Developer Activity Consumer Experience

+ SDK Rentable AppFree to play

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Use case 2: Freemium app to rentable app

Try

Buy

Rent

Starts withOR

Relaunch withApp update

Freemium App

Then choose

Developer Activity

+ SDK Rentable AppFree to play

Consumer Experience

OR

Lite

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Fairket App Developer ProgramSign up at: https://developer.fairket.com

Integrate SDKin your app

Setup Pricingin Developer Console

Update Appin Google Play

1

2

3

Start Earning from Fairket

4

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Fairket Architecture Overview

Device

Fairket App

App 1

SDK

Develo

per C

on

soleC

on

sum

er S

ervi

ces D

evelop

ersC

on

sum

ers

Developer App Config & Pricing Data

Consumer App Usage & Billing Data

App k

SDK

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Develo

per C

on

sole

Develo

pers

Co

nsu

mer

s

Regular User(has Fairket app)

App

SDK

Guest User(no Fairket app)

App

Fairket App

SDK

3. Config App

4. Set Prices

5. Analytics

Consumer App Usage & Billing Data

Developer App Config & Pricing Data

Co

nsu

mer

Ser

vice

s

b. Trialc. Lite

b. Trialc. Rent

App 1

2. Distribute1. Integrate

SDK

a. Download

Process Flow Details

Download Fairket App

d. Pay Topup Revenue

Rental Revenue

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Lohith

Fairket App

Money Flow Details

Murali

Fairket App

App Rate

Twitty $0.01 per min

Chess $0.02 per min

User App Charges

Lohith Twitty $0.10

Murali Twitty $0.05

Lohith Chess $0.20

Murali Chess $0.10

User Balance

Lohith $1.70

Murali $0.85

Top up $2.00

Top up $1.00

Twitty

Chess

SDK

SDK

Play 5 mins

Play 5 mins

Twitty

Chess

SDK

SDK

Play 10 mins

Play 10 mins

TopupRevenue $3.00

Twitty App Developer

Chess App Developer

RentalRevenue

$0.15

RentalRevenue

$0.30“in escrow”

“the ledger”

“pricing setup”

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User Acquisition: Mutual Discovery“Virtuous cycle with every new app added”

App 1 Users App 2 UsersFairket Users

1. Discover Fairket 1. Discover Fairket

2. Discover App 22. Discover App 1

“quid pro quo”

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App Wrapper ToolInject SDK into app binary

Your App

“zero integration effort”

Ask Us AboutFairket App Wrapper Tool

+ SDK Rentable AppFree to play

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Payment charges:

$30

Rental Revenue ModelAggregate rentals:

$100

Developer earnings:

$60

Billing charges:

$10

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First 3 months,

0% billing charges

Early Adopter BenefitsTalk to us: [email protected]

More revenue,

more discounts

Free promotions,

featured listings

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Premium App [email protected]

fairket.com/app