Ad Monetization with OX App Suite

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    16-Apr-2017
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Transcript of Ad Monetization with OX App Suite

  • source: http://www.manhattanhoteltimessquare.com/frontend/public_docs/manhattan/media/home4-4032.jpg!

    Ad Monetization with OX App Suite

    OX AD SERVICESDirk FreytagMikko Linnamki

    AD SERVICES |

  • Commercials have changed in 20 years

  • 3

    E-Mail Monetization

    OX App Suite

    Ad Monetization Upsell of OX Premium AppsCross-Sell Telco ProductsOX DriveSecure Email Packages Office AppsMessenger and more

    Data PlansSmartphonesStorage CapacityEntertainment Packages

    Banner Ads, Mobile & WebSmart FoldersBranded CampaignsSmart Content Ads

    OX Monetization Options for Telco Services

  • 5

  • 6

    Traditional Buy

    Audience - 55% Male - 37% US - 12% UK - 20% 20-30

    year olds

  • 9

  • 10

  • By Q4, header-sales will account for over 80% of global, exchange-wide spend

    44% 52%63% 66% 67% 71%

    73%

    56% 48%37% 34% 33% 29%

    27%

    0%

    20%

    40%

    60%

    80%

    100%

    Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16

    ShareofExchange-WideSpend,byIntegraIonType(July2016)

    Source: Knowledge Exchange, Index Exchange Global Marketplace data (2016)

  • OX supports the best Header ad formats

    AD SERVICES |

    All 4 top seller formats of Index Exchange are implemented with OX App Suite

  • Over 200 DSPs connected to OX App Suite

    13

    Ad Header Bidding at With OX

    AD

    OX Ad systems

    DFP

    Google

    Ad Delivery

    Email

    SSP Rubicon

    Index Exchange Wrapper

    DMP (KRUX)

    $

    40+ DSPs

    SSP Pubmatic

    Amazon

    Facebook Demand

    $ $

    Zeotap

  • What are the ad sales channels?Best results from a mix of Direct and Programmatic Ad Sales!

    AD SERVICES |

    We use all possible ad sales methods: Direct Sales team Internal DSP External DSP Retargeting SSP Networks

    Networks 7% 0.90

    Open RTB 48% 1.50

    Private MP 20% 3-4

    Retargeting 10% 7

    Individual Sales 15% 8

    CPM Average

  • Joint effort to monetize the Telco Email service on OX App Suite

    15

    Customer and OX Ad Services

    Ad Engine

    Programmatic

    OX Ad Monetization

    Customer Ad Team

    Direct Sales

  • Half Page Ads in Calender

    AD SERVICES |

  • Ad Bundle and Wallpaper

    AD SERVICES |

  • Logout Page

    AD SERVICES |

  • OX powers Ads in all IMAP Clients on Mobile & Desktop

    AD SERVICES |

  • Webmail - Desktop

    Webmail - Mobile

    Mobile Apps

    IMAP - Desktop

    IMAP - Mobile

    Access Method Number of Users / mo Monetized today Monetized with OX Ad Engine

    Email Audience & Monetization

    AD SERVICES |

    Yes

    Yes

    Yes

    No

    No

    Yes, optimized

    Yes, optimized

    Yes, optimized Yes, optimized

    Yes, optimized

    These are 60-65% of the active Users!

  • IMAP Ad FormatsEmail: Promotional Emails and Daily Deals IMAP Folder

    New patented Email specific and injected ad formats from OX

    1. Promotional Emails always on top of the Email List User can influence content categories of interest No mail traffic, no ad blockers, no spam filter losses Works on ALL DEVICES!

    2. Daily Deals IMAP Folder: Daily Deals IMAP Folder appears on any Web & native mobile App Native ad injection, (no SMTP needed)

    AD SERVICES |

  • Promotional Email Sales Flow

    AD SERVICES |

    Promotional Email is a new premium Ad Format that will enable the monetization of the IMAP only Users which use standard Email Clients on PCs and on mobile

    The inventory can be sold thru Direct Sales teams with a hand over to programmatic

    Bookings can be made over Private Marketplaces or with non-programmatic ways

    OX Ad Ops Team will take care of the delivery and reporting

    Revenue Share as with all the other formats

    New powerful Ad Format to monetize the IMAP Users

  • Promotional EmailPromotional Email:Dovecot native integration Injection into Email ListStays on Top

    Also works on Non-AppSuite Clients!

    AD SERVICES |

  • Daily Deals IMAP FolderDaily Deals folder:Emails:Dovecot native integrationAlso works on Non-AppSuite Clients!

    AD SERVICES |

  • AD SERVICES |

  • Display Advertising

    Hand in Hand with our partner Full Monetization capabilities Audience segmentation Data driven Offering the most modern programmatic

    Adtech Infrastructure with a combination of Big Players and New Start Ups

    Ad Monetization

    26 | If needed, insert presentation title or leave empty

    Summary

    IMAP

    Opening a new revenue Channel Creating a new way of email advertising Fully controlled Single Storage Ads getting removed when campaign

    expires Works on all IMAP Applications and

    Devices