10 Mobile Monetization Mistakes App Developers Need to Avoid

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Richard O’Connell Global Marketing Director Common Mobile Ad Monetization Mistakes to Avoid by

description

Richard O'Connell breaks down 10 common app monetization mistakes encountered by PapayaMobile's AppFlood team when helping app developers to monetize their apps

Transcript of 10 Mobile Monetization Mistakes App Developers Need to Avoid

Page 1: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Richard O’Connell Global Marketing Director

Common Mobile Ad Monetization

Mistakes to Avoid

by  

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1 Not committing seriously to marketing

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“How did you decide which ad network to use?”

We asked 1022 developers

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Too many redirects mean

Revenue will drop

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20% of small indie app developers took a

chance with their app marketing!

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2 Lack of creativity

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Get creative…

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Find the right ad format for you

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3 Fear of interstitials

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Get thinking… 53% of AppFlood

revenue comes from interstitials

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Interstital Custom Banner Panel List Notification S2S

Revenue distribution by ad format AppFlood June – August 2013

Interstitials dominating

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Get thinking…

…will I lose all my users?

But…

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Get thinking…

NO

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4 No variety and choice for users

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Like a kid in candy shop

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Let the user pick their own treat

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Offer a variety of free games

App lists – a familiar format for users

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5 Too many redirects

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Too many redirects mean

revenue will drop

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eCPM ($) for a popular fantasy title

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Like a kid in candy shop

1 Starbucks Coffee = 30 RMB

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Where everything is free

1KG of coffee will make a farmer less than 5 RMB

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6 Confusing eCPM’s real value

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Too many redirects mean

Revenue will drop eCPM is not always the best measure of success

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7 Failing to analyze data

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Mine your data

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8 Failing to block poor performing advertisers

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Switch off poorly performing advertisers

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9 No Negotiations

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Switch off poorly performing advertisers

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10 Never seeking help

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Ask us

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We don’t bite

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appflood.com/app-monetization-guides-tips-and-strategies

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appflood.com/blog

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I Thanks!

[email protected]