App Store Optimization:Think Global or Go Home

Jennifer Wong | SMX East 2013 | #SMX #12C

Jennifer WongDirector of Marketing

HasOffers & MobileAppTracking

Jennifer@hasoffers.com

@Jenerationy

Agenda

•Why go global?

•What to consider?

The three levels to win in the global market

MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.

Top Grossing Apps

Top Grossing Apps

Top Grossing Apps

Top Grossing Apps

EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS

ARE NOT ENGLISH-SPEAKING

Geo-Local Markets

Agenda

•Why go global?

•What to consider?

The three levels to win in the global market

Which Countries Should You

Aim for First?

China - 122 Million

India - 75 Million

Japan - 61 Million

Category of App

Agenda

•Why go global?

•What to consider?

The three levels to win in the global market

Localize your App Store listing

Title of the App

Developer Name

Description

Settings & Menu

Content

App Name

Content

Description

Closely monitor downloads & LTV statistics in the associated languages and countries

Localize in-app content for native languages

In your marketing material, highlight the fact that your app is localized

Develop a local team

Localize your company website

Localize your customer service

support

Localize your social media promotion

Localize your user acquisition strategy

Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.

#CheatSheet

Localize your app name, content, menus, settings, and description.

Localize in-app content

In your marketing material, highlight the fact that your app is localized

Develop a local team

Jennifer WongDirector of Marketing

HasOffers & MobileAppTracking

Jennifer@hasoffers.com

@Jenerationy