App Store Optimization at SMX Israel by Aryeh Altshul

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    14-Apr-2017
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Transcript of App Store Optimization at SMX Israel by Aryeh Altshul

  • App Store Optimization:Think Global or Go Home

    Aryeh Altshul | SMX Israel 2014 | #SMXisrael

  • Aryeh AltshulManaging Director of International Operations

    HasOffers & MobileAppTracking

    aryeh@hasoffers.com

    @aryeha

  • Agenda

    Why go global?

    What to consider?

    The three levels to win in the global market

  • MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.

  • Top Grossing Apps

  • EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS

    ARE NOT ENGLISH-SPEAKING

  • Geo-Local Markets

  • Agenda

    Why go global?

    What to consider?

    The three levels to win in the global market

  • Which Countries Should You

    Aim for First?

  • China - 122 Million

    India - 75 Million

    Japan - 61 Million

  • Category of App

  • Agenda

    Why go global?

    What to consider?

    The three levels to win in the global market

  • LEVEL 1

  • Localize your App Store listing

    Title of the App

    Developer Name

    Description

    Settings & Menu

    Content

  • App Name

    Content

    Description

  • Closely monitor downloads & LTV statistics in the associated languages and countries

  • LEVEL 2

  • Localize in-app content for native languages

  • LEVEL 3

  • In your marketing material, highlight the fact that your app is localized

  • BONUS

  • Develop a local team

    Localize your

    company website

    Localize your customer service

    support

    Localize your social media promotion

    Localize your user acquisition strategy

  • Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.

  • #CheatSheet Localize your app name, content,

    menus, settings, and description.

    Localize in-app content In your marketing material, highlight

    the fact that your app is localized

    Develop a local team

  • Aryeh AltshulManaging Director of International Operations

    HasOffers & MobileAppTracking

    aryeh@hasoffers.com

    @aryeha