App Monetization5 Secrets to SuccessAshay Padwal

CREATE “HYBRID” MODELS

1

PAID:In-App

Payment

FREE:Ads based revenue

PAID:In-App

Payment

FREE:Ads based revenue

Combine Free and Paid Models

Ads

MONETIZE USERS WITH BOTH APPROACHES

App

User Choice

User downloads App

Pay

Advertising

Micro Transactions: Try & Buy / Subscriptions

/ Pay per Play

~10-20%

USE POWERFUL AD FORMATS

2

COVER PAGE BACK PAGE

ANYAPP

RICH MEDIA FORMAT+

RIGHT PLACEMENTLAUNCH AD EXIT AD

AD MEDIATIONCHOICE + CONTROL

3

HIGH FILLBUT

LOW eCPM

REGULAR MEDIATION TAKES AWAY MONEY

60% share 60% share

Rs 100Rs 60 Rs 36

OWN AD SALESDirect Ad Sales Team

1

CHOOSE NETWORKSSetup & get paid directly by Ad Networks of your choice

2

REST OF NETWORKSAggregation of long tail Ad Networks

3

HOUSE ADSLeverage your user base to promote your new apps

4

e C P MHIGH FILL+

HIGH eCPM

“FRICTIONLESS”BILLING OPTIONS

4

EMERGING MARKETS

App Stores Mobile Telco

In-App Billing ü ü

IMPORTANT

MAXIMIZE DISTRIBUTION

5

OTHER APP STORES

OEM DEALS

PAID DISTRIBUTION

Cost per Click

Cost per Download

Ashay PadwalCTO Co-Founder , Vserv.mobiashay@vserv.mobi