Mobile App Monetization - Ecosystem & Emerging Trends
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PUNE MOBILE DEVELOPERS Mobile Advertising - Emerging Trends
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Transcript of Mobile App Monetization - Ecosystem & Emerging Trends
PUNE MOBILE DEVELOPERS
Mobile Advertising - Emerging Trends - Sanjoy Singh
LIFE IS CHANGING !!
TODO: Extract the information fromhttp://www.businessinsider.in/Heres-How-The-Sprawling-Mobile-Advertising-Ecosystem-Really-Works/articleshow/31421276.cms
AGENDA
Mobile Advertising? Mobile Advertising is Growing - Current Trend Key Developments in Mobile and Advertising
Technology Mobile App Monetization : In-App Advertising Indian Market - Grab The Opportunity
MOBILE ADVERTISING?
Advertising via Mobile Phones or other Mobile devices.
Mobile advertising means scientific advertising. The more you know, the more complicated it appears.
MOBILE ADVERTISING ECOSYSTEM – V1
MOBILE ADVERTISING ECOSYSTEM – V2
MOBILE ADVERTISING IS GROWING !!
MOBILE ADVERTISING IS GROWING !!
MOBILE ADVERTISING IS GROWING !!
MOBILE ADVERTISING – KEY PLAYERS !!
MOBILE ADVERTISING - TRAFFIC SHARE
Android leads mobile phone traffic volume ; iOS is top platform for overall smart device market.
KEY DEVELOPMENTS IN MOBILE
KEY DEVELOPMENTS IN MOBILE
KEY DEVELOPMENTS IN MOBILE
KEY DEVELOPMENTS IN MOBILE
KEY DEVELOPMENTS IN MOBILE
KEY DEVELOPMENTS IN MOBILE
iOS apps generate 4 times the revenue compared to Android apps.
KEY DEVELOPMENTS IN MOBILE
Rich Media Advertising Interactive Voice Ads Native Advertising Programmatic Buy and Real Time Bidding
KEY DEVELOPMENTS IN MOBILE ADVERTISING
KEY DEVELOPMENTS IN MOBILE ADVERTISING
Rich Media Advertising - Boost visitors by three-fold.
KEY DEVELOPMENTS IN MOBILE ADVERTISING
KEY DEVELOPMENTS IN MOBILE ADVERTISING
MOBILE ADVERTISING ECOSYSTEM – V3
MONETIZING THROUGH MOBILE ADS
MOBILE APP MONETIZATION : IN-APP ADS ARE GROWING FAST .
MOBILE APP MONETIZATION : IN-APP ADS ARE GROWING FAST .
Understand the Mobile Advertising Ecosystem.
Choose the right Adnetwork . Consider the below factors.
FillRate (Percentage of Ad request being filled) (e) CPM (Effective Cost Per Mille) Served Countries Platform Availability (iOS, android etc) Forms of Advertisement Served (Image, Rich Media
ads etc).
MONETIZING THROUGH MOBILE ADS
INDIAN MARKET - GRAB THE OPPORTUNITY
INDIAN MARKET - GRAB THE OPPORTUNITY
INDIAN MARKET - GRAB THE OPPORTUNITY
INDIAN MARKET - GRAB THE OPPORTUNITY
INDIAN MARKET - GRAB THE OPPORTUNITY
INDIAN MARKET - GRAB THE OPPORTUNITY
Mobile ad spends in India exceed expectation with growth of over 60%
Ad spends pegged at Rs 300 crore (USD 44 million); slated to grow over 43% in 2014 (Rs 450 Crore, USD 64 million)
Choose the right ad network !!
