App monetization - 5 secrets of success

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App Monetization 5 Secrets to Success Ashay Padwal

description

In this "appbundant" world, it's very easy miss out on higher or additional channels of revenue due to a few trivial details. Ashay will talk about 5 key secrets that will help you increase the revenue your apps generate.

Transcript of App monetization - 5 secrets of success

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App Monetization5 Secrets to SuccessAshay Padwal

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CREATE “HYBRID” MODELS

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PAID:In-App

Payment

FREE:Ads based revenue

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PAID:In-App

Payment

FREE:Ads based revenue

Combine Free and Paid Models

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Ads

MONETIZE USERS WITH BOTH APPROACHES

App

User Choice

User downloads App

Pay

Advertising

Micro Transactions: Try & Buy / Subscriptions

/ Pay per Play

~10-20%

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USE POWERFUL AD FORMATS

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COVER PAGE BACK PAGE

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ANYAPP

RICH MEDIA FORMAT+

RIGHT PLACEMENTLAUNCH AD EXIT AD

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AD MEDIATIONCHOICE + CONTROL

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HIGH FILLBUT

LOW eCPM

REGULAR MEDIATION TAKES AWAY MONEY

60% share 60% share

Rs 100Rs 60 Rs 36

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OWN AD SALESDirect Ad Sales Team

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CHOOSE NETWORKSSetup & get paid directly by Ad Networks of your choice

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REST OF NETWORKSAggregation of long tail Ad Networks

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HOUSE ADSLeverage your user base to promote your new apps

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e C P MHIGH FILL+

HIGH eCPM

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“FRICTIONLESS”BILLING OPTIONS

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EMERGING MARKETS

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App Stores Mobile Telco

In-App Billing ü ü

IMPORTANT

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MAXIMIZE DISTRIBUTION

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OTHER APP STORES

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OEM DEALS

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PAID DISTRIBUTION

Cost per Click

Cost per Download

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Ashay PadwalCTO Co-Founder , [email protected]