INMOBI INSIGHTS !

THE STATE OF APP MONETIZATION COUNTRY SPOTLIGHT

!

SEPTEMBER 2014

Table of Contents

1 About Our Research !

2 Network Landscape !

3 China !

4 India !

5 Japan

6 South Korea !

7 United Kingdom !

8 United States !

9 Appendix: Global Index

METHODOLOGY

InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.

ABOUT THE RESEARCH

The State of App Monetization

The information contained in this report is based on data collected through InMobi’s monetization platform. Only data with all standard fields completed was included for analysis. Percent change is calculated using absolute numbers, quarter over quarter. Keep in mind that

CTR performance may not be indicative of ad effectiveness. Many brand advertisers track other metrics, such as engagement rates, interaction rates, dwell time, etc.

NETWORK LANDSCAPE

REACHING

872 MMuniques

159 BILLION

!

Monthly Ad Impressions

Millenial Media +

JumpTap approx.

415 Million

!

200+ !

Countries 17Offices

DEVICE8% INCREASEIn-App ad impressions increased globally

by 8% from Q1 to Q2

North America

17%Middle East

5%

Europe

24%Asia Pacific

50%

% Q2 In-App Ad Impressions

Latin America

3%

Africa

<1%

COUNTRY SPOTLIGHT

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