Age of Social Intelligence

Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229

The Age Of Social IntelligenceFebruary 2013

Social Intelligence will be part of every

consumer and commercial application, product and service.

Social Intelligence Is AcceleratingAggregate Swipp Index

BookArticle

Review

Ease of creation

Social Intelligence Enables “Rateocracy”

Aggregate Swipp Index

“All the necessary technologies and building

blocks are in position... ‘ratestreams’ will become

as significant as ‘clickstreams’ are today.”

- Robert Moran, Brunswick Group

The problem with old-style social...

“You’re talking a lot, but you’re not saying anything.”

- David Byrne

Existing social media requires significant effort to pull insights out of conversations

For example, the Facebook page for the Nexus 7 tablet (excerpt shown at right) contains hundreds of comments, but there is not a straightforward way to understand what the market thinks about the Nexus 7 in a comprehensive manner.

Is the prevailing sentiment positive or negative? Is it changing over time? There is no way to know this without laborious effort.

Social intelligence is different.

Consumers use social intelligence.

Video at http://www.youtube.com/watch?v=O6fXM6B1O8g

Dashboards and insight into the global pulse.

The invisible is now visible and measurable

Social streams of measurable, real-time sentiment and commentary.

Additional crowdsourced and reference knowledge around every topic.

Over time, applications get smarter, expanding forever to include a wide variety of media types and information.

Social Intelligence Grows Forever

Photos Videos Maps

News Links

Commercial11

Social Intelligence improves business.

The future is socially informed. Social Intelligence is adding a new level of dynamics to all existing industries.

Retail

Entertainment

Integrations in retail sites provide buyers with a more in depth product understanding and the seller with an increased understanding of its customers. Retail will increasingly merge with social as customers seek deeper community input prior to purchasing.

Publishing

Content and news sites will incorporate social intelligence as a way to get data-driven input from their customers, delivering key insights into who is interacting with what, from where and when.

Direct interaction between the media and the audience, with immediate feedback and measurement. Reality TV producers will know what the audience thinks "in the moment.”

Social Intelligence Improves Business

Illustrative examples.

Nikon D90

Advertising

Search

Real-Time MediaReal time media, such as the debates or sports, benefit from creating a second screen a virtual viewing community, as well as the data to measure their involvement.

Social intelligence will be embedded into engagement activities and advertising to gauge customer response to specific offers. Data dashboards provide detailed analytics, providing immediate customer feedback and specific preference.

In the future, what we think of as search becomes socially informed. What people think and what your friends think have always been important decision criteria, and will be incorporated into existing search sites, or can serve as a self standing, crowd-informed search and discover tool.

Social intelligence will be embedded into organizations and enterprises, allowing them to gather employee insights around specific questions and projects.

Enterprise

Financial Markets

Social intelligence in financial sites unlocks the "wisdom of the crowd" around a particular stock or financial product. The data dashboards supply analytics, stratified by audience type, location and time, adding insight to "what the market thinks" in real time and over time.

Dashboards give deep insight into the stream. Filtered views allow you to see specific data by multiple variables.

Where are swipps coming from

Swipps over time

Swipps by gender

Swipp stream

Swipps by swipp “value”

Dashboards Provide Insight

A Deeper View Into The Brand Side

Video at http://www.youtube.com/watch?v=YzTGJIoTADY

Example: Blog Integration

Example: Website Integration

Example: Social Intelligence Overlay

Integrating Social Intelligence

Social intelligence requires an open, distributed platform. The Swipp platform was designed from the onset to foster partner integrations and is open in three ways.

Open Data Open Distributed Open APIs

Data Dashboardsreturn social data

to the users

Widgets bring social intelligence to

any website

Swipp APIs will allow for third party

innovation(Q3)

Social Intelligence Requires An Open Platform

Swipp theCommercials

Swipp the Teams / Players

Swipp Related Topics

Example: Swipper Bowl The Swipper Bowl app is the first in a series of vertical apps that shows how the Swipp API can be used to create vertical social intelligence solutions.

How To Get Started

Checklist: How To Get Started1. Get a beachhead (Time Required: 1 minute)

☐ Swipp your company at http://swipp.com

☐ Track your terms (alerts on brand terms)

☐ Get your fellow employees to swipp

2. Get engaged (Time Required: 1 hour)

☐ Ask your customers to swipp your brand

☐ Include Swipp in a post, or a campaign

☐ Include Swipp in your email communications

3. Pull away from the pack (Time Required: 1 day)

☐ Embed Swipp widgets in your web presence with Swipp Plus

☐ Set up your competitive dashboard

☐ Show your advocates some love

About Swipp

Swipp was founded in 2011, and received $3.5MM in funding from Old Willow Partners in 2012.

Executive Team

Snapshot

Thank you!

Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com

Age of Social Intelligence

Business

Transcript of Age of Social Intelligence

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