Social Intelligence Summit

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#Insights, Analytics & Measurement

#Governance & Tool Evaluation Frameworks

#Reputation & Risk Management

#Competitive Intelligence & Insights

#Product Development & Innovation

2014 Social Intelligence

May 5 & 6, San Francisco



Joseph Nolan Head of Social Media

StubHub

Simon Zhang Sr. Director of Business

Analytics

LinkedIn

Sudha Jamthe Business Leader – Digital,

Mobile, eCommerce eBay, Inc

John Mark Troyer Director, Social Media

Evangelist

VMware

Alex Flagg Director of Customer and

Marketing Insights Hewlett-Packard

Cory Edwards Head of Social Media Business Center of

Excellence

Adobe

Richard Margetic Director of Social Media, Small Business Group

Intuit

Bill Johnston Director MFG 360

Community & Customer Experience Autodesk

Mia Dand Group Manager,

Community

Google

Holly Nielsen GTS US Social Media

Leader

IBM

Featured Presenters

Rik Walters Director, Digital & Social

Media Strategy

Hollenbeck Associates (formally at Spigit)

Greg Birgfeld Associate Director, Social

Media and Analytics

Onyx Pharmaceuticals/Amgen

Tony Obregon Global Social Media

Manager

Avanade (Microsoft & Accenture)

Beatrice Zalenko Manager, Social Media

Analytics Program

Oracle

Monday, May 5th

8:00 AM Registration & Continental Breakfast

8:30 AM Opening Address: Driving Product Innovation through Social Intelligence Utilize social media and community to glean real-time insights and collaborate throughout the development process, from idea to go to market

9:45 AM Social Media Center of Excellence Establishing social media leadership to align strategic objectives, manage use as organization-wide tool and provide standardization

11:00 AM Social Reputation Management Framework for monitoring & proactively managing an organization’s online reputation

12:00 PM Lunch & Networking Break

1:00 PM Insights, Analytics & Measures Identify business risks, opportunities and better predict change through social media data

Social Media Tool Evaluation Navigating the landscape of social media management & measurement tools

2:15 PM Social Media Brand Impact Monitoring and analysis of social media trends and their impact on the company brand and internal social media strategies

Social Competitive Intelligence Understand what and how to measure to gain competitive intelligence, market strategy and insights

3:30 PM Convergence Social & Mobile Mobile channels’ impact on social media strategy and insights

4::30 PM Networking Reception

Tuesday, May 6th

8:30 AM Keynote: Social Media Big Data Analytics Leverage the breadth of structured and unstructured data to develop social media insights

9:45 AM Social Media Trends that Influence Business Decision Making Top trends in social media that influence business digital strategy

11:00 AM Effective Growth Hacking Utilize social media insights, analytics and creativity to develop and grow your customer base

Social Media for B2B

Driving results, engagements and insights in a B2B environment

12:00 PM Lunch & Networking Break

1:00 PM Leveraging “Likes” into Sales Lead generation and insights through social media engagement

Social Media Content Optimization Developing content that drives engagement and ROI

2:15 PM Closing Keynote: The Social Enterprise Social media is redefining how organizations are communicating both internally and externally. What does the future hold for organizations in a connected social media world?

3:15 PM Adjourn

Agenda-at-a-glance



Social Intelligence 2014

is a comprehensive education and networking forum designed for professionals that work in business intelligence, strategy, development, product, customer, marketing and leadership functions.

This summit is focused on using social media as a business intelligence tool and features advanced case studies, high-level keynotes and best practice sessions designed to help organizations draw insights, grow their customer base, innovative their products and interact with their target market through the social web.

This is a vendor neutral event that is not focused on software or external solutions, just innovative best practices, case studies and lessons learned that result in tangible strategies and methodology that you can take back to your organization and implement.

C-Level Strategy Officers

Innovation Officers Customer Officers Marketing Officers Executive Officers

Sales Officers

Managers, Directors & VPs of Business Intelligence

Insights Product Development

Business Development Customer Experience

Social Media Marketing

Communication Public Relations

Community Customer Care

….anyone handling organizational intelligence, customer, or strategy

initiatives

8:00 AM

Registration & Breakfast 8:30 AM

Driving Product Innovation through Social Intelligence

Utilize social media and community to glean real-time insights and collaborate throughout the development process, from idea to go to market

Social Media's evolution into a transformational business intelligence tool

Mapping social tools and touch points effectively to PLM stages

Capturing product knowledge and feedback through community management

Co-create with your customers through facilitated ideation

Look outside to the growing crowd source and expertise marketplaces

Managing the social risks of PLM data 9:45 AM

Keynote: Social Media Center-of-Excellence Establishing social media leadership to align strategic objectives, manage use as organization-wide tool and provide standardization

Cultivating “Social by Design” and experience thinking throughout the enterprise

Ensuring a business functions ability to lay an operational foundation to integrate social business objectives

Blueprint & framework for operationalizing Social Media COE initiative

Governance, Enablement, Measurement & Innovation as four pillars of social media use

Incorporating key policies, procedures and processes to reduce risk and increase transparency

11:00 AM

Social Reputation Management

Framework for monitoring & proactively managing an organization’s online reputation

Understanding importance of honesty and transparency in social conversations

Creating a social presence that encourages the spread of positive feedback

Listening, responding and engaging: establishing organizational-wide practices and methods to handle social business conversations and inevitable crisis

Measuring and tracking the conversation

Monday,May 5

th

Day 1 Keynotes

510-984-3026 www.gatewayanalyticsnetwork.com

For group rates or detailed speaker information contact

Alex Smith: [email protected]

Day One, May 5th

Break-Outs; Best practices, case studies, workshops

and strategy sessions

1:00 PM

Insights, Analytics & Measures

Identify business risks, opportunities and better predict change through social media data

Understanding patterns in large data sets to spot trends

Aligning the best predictive models that fit with social data

Finding critical correlations and trends that will lead to actionable insights

Techniques to ensure feasible models, increase accuracy and reduce variance

1:00 PM

Social Media Tool Evaluation Navigating the landscape of social media management & measurement tools

Framework for evaluating and choosing the most appropriate social media tools

Mapping & analyzing the unique needs and critical features for your organization, product or service

Selecting complimentary tools to increase efficiency and usefulness

Capitalizing on open-source and free applications/tools

2:15 PM

Social Media Brand Impact Monitoring and analysis of social media trends and their impact on the company brand and internal social media strategies

The brand message is organizational-wide. Everyone is a potential mouthpiece, CEO to employee, Public Affairs to general employee

Two listening strategies that must occur simultaneously, listen as the brand and as a participant

Brand listening: What is being said about your company and what content is perceived as valuable and authentic

Participant Listening: What are the conversations that are your audiences are having in general, how do they interact and what is their “digital language”

You must make your brand part of their lives, not make your audience part of yours

2:15 PM

Social Competitive Intelligence

Understand what and how to measure to gain competitive intelligence, market strategy and insights

Listen, categorize and analyze conversations to gain intelligence

Data management practices for effective usage and analytics

Converting social media data into customer and competitor insights

Evaluate tools and techniques for collecting and categorizing social media data

3:30 PM

Convergence of Social & Mobile

Mobile channels’ impact on social media strategy and insights

How does mobile marketing use social channel? Is that a social strategy or mobile strategy?

How do you optimize social channels for mobile downloads of your core products?

How does your user behavior change as they become multichannel and multi-device customers?

How does your metrics change as users attention space reduces with mobile snacking?

There is another phenomenon of "Internet of Things" with wearable devices hitting us. This offers proliferation of devices and offers more touch points to the customer. These gadgets come with social features where customers share data e.g. Solar panels on rooftops sharing how many watts of electricity was produced by you vs your neighbor; Competitive Jogging devices shared by users. Where is the opportunity for building customer intimacy with their data they willingly share to delight their experience. Session – Hear a 20 min keynote on convergence of Mobile and Social.

Then hear from a panel of industry experts on how they are optimizing this convergence and what customer insights are they utilizing to build out their customer strategy along all customer touch points.







Tuesday, May 6th

Day 2 Keynotes

8:00 AM

Registration & Breakfast 8:30 AM

Social Media Big Data Analytics Leverage the breadth of structured and unstructured data to develop social media insights

Utilizing analytics to identify customer and product trends

Text mining methods to identify threats and opportunities to brand and reputation

Turning the tide on “too much data” to streamline and focus on the most crucial insights

Data integration techniques to merge social data and traditional BI data

Develop a line of site to the unique needs of different social media users

9:45 AM

Social Media Trends that Influence Business Decision Making Top trends in social media that influence business digital strategy

How social media creates value for your business

Gain insight into who is your social media audience and ensure social media strategy aligns with targeting strategies

Look at social media metrics that are influencing business and digital strategy

Breakthrough the social clutter to reach the right audience and draw the right insights

Day Two, May 6th

Break-Outs; Best practices, case studies, workshops

and strategy sessions

11:00 AM

Effective Growth Hacking Utilize social media insights, analytics and creativity to develop and grow your customer base

Analyzing customer & user sentiments in a “growth” lens to pinpoint opportunities

Inspiring creative variations on traditional processes

Understanding the key components of viral growth and organic network effects

Applying advanced A/B testing and automation techniques

11:00 AM

Social Media for B2B Driving results, engagements and insights in a

B2B environment

B2B vs. Consumer social media behaviors

Develop and orchestrate an integrated, multi-channel editorial and SEO plan

Develop a community and influencer engagement program

Develop social media governance and internal ambassadors

Understand demand and lead generation that works in a social context

1:00 PM

Leveraging “Likes” into Sales

Lead generation and insights through social media engagement

Combining customer, competitor and influencer data to create a true, real-time picture of target markets

Aligning key social media indicators with your sales pipeline

Capitalizing on customer advocacy and loyalty

Establishing an online presence that is a respected resource and an involved part of an online community

Lead nurturing and relationship building through online personas

1:00 PM

Social Media Content Optimization Developing content that drives engagement and ROI

B2B vs. Consumer social media behaviors

Develop and orchestrate an editorial plan to reach your B2B audience

Develop social media governance and internal ambassadors

SEO with social media for the B2B customer

How to measure your share of the conversation

2:15 PM

The Social Enterprise Social media is redefining how organizations are communicating both internally and externally. What does the future hold for organizations in a connected social media world?

What is trending now and what will be trending in the future

Challenge current concepts and strategies to better position your company for future opportunities

Share stories from the field, scenarios and outcomes for future planning

Discuss the future of social media and the “fast track” to social media intelligence optimization




Attendees come to learn innovations, best

practices and thought leadership in social listening,

intelligence and analytics. Equally important is the

change to meet with peers with like interests.

Generating relationships nurtures professional

growth and the ability be better social practitioners.

Keeping this in mind, attendees are given a

chance to network with colleagues from different

industries and backgrounds.

This event includes a number of valuable

networking opportunities over the course of three

days, including an event-launch cocktail reception,

multiple networking breaks and a networking

reception. Additionally, pre and post-event forums

are available to meet peers prior to the event and

stay in touch following this engagement’s closure.

Organizations that attended 2013 events include:

Accuray Actelion Pharmaceuticals

Adobe Systems Affymetrix AGCO Alere

Allstate American Superconductor Amway

Amica Mutual AppliedMicro Circuits

Appro Array BioPharma Audi Atmel

AutoTrader.com Bank of the West BASF

Beekley Blessing Health Bose Corporation

Briggs International Cadence Carlson

Cedar Sinai Celanese Corporation

Centura Health Cepheid Charles Schwab

Chik-Fil-A Chipotle Chiquita

Cisco Citrix CNN Comcast ConAgra

Copa Airlines Cox Dean Foods Diebold

Dolby Dominoes Electonic Arts eBay

EJ Gallo Emerson England Logistics

Eon US Ericsson ESPN Exelon Corporation

Expedia F5 Facebook FedEx

Ferring Pharma Fifth Third Bank FL Smidth

Flour Foot Locker FW Murphy Gap Inc.

Genentech Gilead Grant Thornton LLP

JCI JDS Uniphase JP Morgan

Juniper Genworth Hamilton Beach Brands, Inc.

Hardies Harvard Clinical Research Institute

IHG IMClone Infinity Pharmaceuticals

Ingram Micro Intuit Jabil Circuit

JCI JDS Uniphase Johnson Matthey

JP Morgan Juniper Keurig

Kaiser Permanente KLA-Tencore

Lam Research Lancer Corp Land O’ Lakes

Levi's Lexis Nexis Liberty Mutual Group

Life Technologies McDean

Maxwell Technologies Maxygen, Inc.

Macys.com Mercedes-Benz USA MGM Resorts

Micron Technology Microsoft Corporation

Mutual of Omaha Nestle NetApp

Nike Nissan Omnicell, Inc.

Papa Murphy’s Intl. PayPal

Popeyes® Louisiana Kitchen Procter & Gamble

RCI Rent-A-Center Research In Motion

Roche SanDisk Sara Lee Scottrade

Sephora Stryker Symantec Tibco

URS USAA Visa Inc Vonage

WellPoint, Inc. Wells Fargo Turner Sports

Sony Playstation Sigma-Aldrich Qwest

HighMark Inc InComm Netsuite

Parker Hannifin SunTrust Bank UTi

Blue Cross Gen-Probe Lockheed Martin

Ventura Foods Syncapse Assurant Solutions

Abbott Laboratories Certiport Camden

JDSU Robert Half International Pamlab

Harley Davidson Safeway Onvia

Bally Tech Planview Manheim


For group rates or detailed speaker information contact Alex Smith: [email protected]

Reservations: 1-888-627-8404 Mention the Gateway Analytics Network to the customer service agent to receive this exclusive reduced rate.

Online Reservations: TBD

Gateway Management is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

Program Level: Basic Delivery Method: Group-Live Prerequisites: None Advanced Preparation: None

Earn CPEs

CPE Credits: 13

Room Rate

$ 189.00

/night

Area – San Francisco International Airport Located near San Francisco International Airport, our venue provides excellent access to Bay Area transportation as well as all the city has to offer. Gateway Management has on-the-ground knowledge of the area’s best restaurants, hotels and shows to maximize your experience outside the Summit.

Hotel and Accommodation Facilities Our venue’s excellent location offers easy access to the entire San Francisco Bay Area. We have scouted locations throughout the region and find that the Westin San Francisco Airport offers excellent accommodations, a unrivaled meeting environment and tremendous value.

Travel This event is best accessed by-way-of San Francisco International Airport. A hotel shuttle leaves every 20 minutes from SFO, directly to the event location. Oakland International Airport offers another convenient traveling option for our non-local guests and can be accessed by BART trains or taxi cabs.

Venue – Westin San Francisco International Airport

The Westin San Francisco Airport 1 Old Bayshore Highway

Millbrae, CA 94030

https://www.starwoodmeeting.com/StarGroupsWeb/res?id=1212041933&key=E69D1


Registration & Contact Information


Call 510-984-3026

Fax 510-380-7377

Online www.gatewayanalyticsnetwork.com

For group discounts, packages and local information please email Alex Smith: [email protected]


Early Registration Includes Monday & Tuesday event plus networking reception

$ 1,599.00

Standard Registration Includes Monday & Tuesday event plus networking reception

$ 1,799.00

Additional Attendee Includes Monday & Tuesday event plus networking reception

$ 1,299.00

3 Attendee Rate Includes Monday & Tuesday event plus networking reception

$ 3,999.00

For “Early Registration”, register by March 31st, 2014

Attendee Information

Attendee Name

Title Organization Email Phone Number

Additional Attendee Name Title Email

Additional Attendee Name

Title Email

Payment Information

Check/Purchase Order Credit Card

Name on Card

Card Number Expiration Date CV2 (card verification number) Billing Address City/State/Zip Pay By Check: Checks should be made payable to Gateway Management. The mailing address for checks and tax forms is:

Gateway Management 2625 Alcatraz Avenue, #341, Berkeley, CA 94705

Cancellation/Rescheduling Policy: All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit toward current or future Gateway Management programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future Altamont Group programs.

Social Intelligence Summit

Documents

Transcript of Social Intelligence Summit