Post on 17-Oct-2014
description
No more ****ing Shortcuts
Date:Author:
April 7, 2023
Wil Reynolds (@wilreynolds)
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Think of a mentor
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whom you admire
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Real superhero
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“Douchier” Hero
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“Regular” Hero
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Now
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Their journey
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Words?
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easy, shortcut, painless,
4 hour work week, effortless
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Any of your heroes ever
build a business “sculping pagerank”
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Fall in love with easy
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Fall in love with hard
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How I got HERE
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The story
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1999 - 2005
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12 Affiliate Summits
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Took the hard way to get here
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I am sick
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Shortcut tactics that win
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Luke, I spin articles and whoop your ass!
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2 Devious Examples to get .edu’s
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Pollute the web
• Find a web issue ticketing system• Search for .edu’s only• Find the footprint & submit a
ticket• Build links to it• Repeat
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Pollute the web
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• Find a CMS/wiki • Search for .edu’s only using
that CMS• Find the footprint (inurl)• Submit public content• Build links to it• Repeat
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I Got .edu spam
links
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Links on an accounting club to:• Shoe Polish• Direct TV• Moving companies• Psychics
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It was working!
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How do I get .edu’s?
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In an “Angelic” way
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I can beat the Dark Side!!!
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Sparked an idea
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Find clubs on topic that you could sponsor:• Snowboarding Clubs – Give a
snowboard away, with a badge – supported by [client]
• Wine Clubs – Time with a top sommelier - “the science of wine”
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Raise Funds for Injured Snowboarders
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• Help w/ Curriculum• Professor Focus Group?• What would you link to?
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Today we strike back
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Use Social to drive SEO
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Long term assets
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Value of
“1”
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1 Person1 Session1 Retweet
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18 = 4,000
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What are you doing
10 = 10,000
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What VALUE are you adding?
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Do you believe in the power of
one touch?
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Yes = stayNo = leave
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Let’s talk social media…
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Google will eventually
figure it out
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25%of
their bonus depends on it
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More / LessLikely to click?
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Structured Data
+
Trust
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Follow @matthewjbr
own
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No structured data
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No investment in
building TRUST
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New Circle of Trust
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NOT about…
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Fake profiles & AUTOMATED bots!!
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Is this you?
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Why track this?
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What can you do with this
data?
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REVENGE?
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Opportunity to improve,
connect, touch
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Improve ConnectionsGain TrustGain SEO Results
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Underutilized assetBadges,
Giveaway, Social Votes
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Underutilized assetBadges,
Giveaway, Social Votes
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We will make buttons
supporting your org
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Are you going to wait until Google
gets it right?
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How to get quality .edu
linksPart II
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Find .edus listing
scholarships – make one
($1000)
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Better than spending
$1000/month on
crapy .edu’s
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Name the scholarship with your keywords
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15% to use the anchor
textPeople are lazy
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100’s of .edu’s
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W/O Polluting the web
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Blogroll links
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Pay feeble bloggers for links in blogrolls!
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Or you could…
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Badge Strategy
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Lulu.com
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Lulu.com
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We have a problem…
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We have a problem…
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Rand Fishkin
• Picanha in Brazil
• Growing a company
• Building tools• Raising
money
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Reverse Engineer A Badge Strategyw/ Google Image
Search
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Great time to use SERP overlay…
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Tomorrow?
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Connections are always valuable
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STRONGConnections are always valuable
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Are your ready to build…
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Army of little helpers
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Friends or
Strangers?
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This “asset building” / “1 touch” thing sounds hard
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Once you have a strong
social following…
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Export.lyRowfeeder
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SEOmozMajesticSEO
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export.ly • Twitter followers • URL in their profile• Location• Followers/Followed
• s
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export.ly • Twitter followers • URL in their profile• Location• Followers/Followed
Extra Credit:Rapportive – find all other profiles
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All Follower
s
Linking Info
Nerd power!
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Boring
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Boring
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Export.lyWho follows me?
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SEOMOZWho is NOT linking to me?
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MAGIC
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WORK!!
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Vlookup
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Flaw:People sometimes link to personal sitesLots of blog commenting can throw this (filter nofollows)
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Still a great way to get
started
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GA Certified company!!
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RowfeederWho RT’s me?
+
SEOMOZWho is NOT linking to me?
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I control you, Retweet me!
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Rowfeeder
“RT @wilreynolds”
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Bring it into excel
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When a high value account RT’s me but is NOT linking…now is the time!
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Would you like a link from those trying to rank for your keywords?
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Export.ly (follower info)•URLs in profileScrape / Import Rankings•URLs in top 50/100
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Lookup rankings vs. URLs in follower
profiles
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Help us make this better
@ethanlyon
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A whole new approach to
content
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How Long?
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250 dollars for an
article?
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vs
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site:amazon.com "most recent blog posts from" [keyword]
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They BlogActive Following
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Authors are promotional
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Use Google Tools for
ideas
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Phone interview
Google Voice
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Press 4
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Willing to pay to build some
truly authoritative
content?
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Keep spinning articles?
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Who’s going to win in the long
run?
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SPEED ROUND!!
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Building content that converts
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Do PPC?
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SQ ReportWith
conversions
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That is what you write
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When is the last time you got sales from a
spun article site?
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Blogging?
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Years?
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I bet you got some broken
links
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I bet you got some quality broken links
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Buy the domainRe-build the
resourceBuild links
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Lets Go & Make Darth Sad
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Build assetsBuild an armyNO Shortcuts
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NEVER worry about a “Google update” again.
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Wil Reynolds@wilreynolds