Social Monitor Keynote - London Affiliate Conference 2015 #LAC2015

#iGamingBuzz

#iGamingBuzz

#iGamingBuzz

#iGamingBuzz

…across 70+ sports books.

#iGamingBuzz

In 2014 we collected +10 million unique mentions across all online

sources…

#iGamingBuzz

2014 Year in review:

Sportsbooks’ Social Media Buzz

#iGamingBuzz

#iGamingBuzz

With 3,7 million mentions Paddy Power is the most talked about sportsbook in 2014

#iGamingBuzz

3 million unique authors talked about sportsbooks in

2014…

#iGamingBuzz

4 categories of authors

JOURNALISTS/BLOGGERS

SPORTSBOOKS CUSTOMERS/PROSPECTS

AFFILIATES/PARTNERS

#iGamingBuzz

Don’t ignore the 16% of tweets from the female twitter audience

#iGamingBuzz

#iGamingBuzz

Gender split stayed even throughout the year

#iGamingBuzz

89% of all sportsbook mentions were tweets in 2014

#iGamingBuzz

What was being talked about

in 2014?

#iGamingBuzz

Sky Bet and Betfair brands made it into the most talked about topics in 2014 – PP owned the World Cup with #BrazilNuts

#iGamingBuzz

Category 1: Sports & Odds

#iGamingBuzz

Category 2: Bonus & Promotions

#iGamingBuzz

Category 3: Affiliates

#iGamingBuzz

Category€ 4: Accounts & Payments

#iGamingBuzz

Category 5: Poker, Casino & Other products

#iGamingBuzz

64% of all sportsbook Social Buzz was related to Sports, Odds, Bonus or Promotions

#iGamingBuzz

12% of SBObet’s Social buzz is related to Accounts & Payments

#iGamingBuzz

#iGamingBuzz

Brazil World Cup 2014

#iGamingBuzz

888sport increased their Social buzz 40x from May to June 2014

#iGamingBuzz

Q&APost session chat: #IGAMINGBUZZ

Follow me @JoakimNilsson

Slides will be available on slideshare.com/JoakimNilsson

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