• Online media is more cost-effective, more measurable, more agile

• Consumers spend 20% of media consumption time online• Marketer budgets to increase above ~7% of overall media

spend

Online Ad Industry is Exploding

7.6%

$21.2

8.7% 9.9% 11.2% 12.3% 13.8% 15.2%

$23.4 $24.5 $26.8 $29.7 $33.7 $37.2

Source: eMarketer April 2009

Affiliate Marketing Spending Increasing

• Economy is accelerating brands, agencies and advertisers to demand for pay-for-results solutions

• Affiliate Performance Marketing is growing with shift from CPM to CPC to pay-for-results model

Source: Jupiter Research 2008

$1.3$1.6 $1.8

$2.1$2.3

$2.6$2.9

$3.3

US Affiliate Marketer Snapshot

• Image: 10% of one network’s (LinkShare) affiliate universe!

• Huge growth in the number of Affiliate Marketers in all channels

• Today this channel is misunderstood & mistrusted

Text

In order to realize the true potential of performance marketing, we need to understand our past…

• Fragmented

• Siloed

• “Black Box”

And embrace the future by committing to:

• Innovate

• Collaborate

• Educate

• Provide more transparency

The Door of Opportunity is Open for Performance Marketing

What can we learn from the past?

• Historically, performance marketing has been ‘blackbox’, fragmented, and siloed

• Marketers forced to buy from these silos and back in to their effective costs across their spend

• Marketer: “There’s no composite picture of the way I want to buy.”

Display AdsVideo Ads

Social Media Ads

Search

email

Cost-Per-ClickCost-Per-Lead

Affiliate MarketingCost-Per-Sale

Cost-Per-Thousand

Contextual Ads

Text Ads

Composite view of PerformanceMarketing Ecosystem

TrafficCreation Lead

Generation Sales

Click Lead Form Transaction

Marketer Activity

Metric

Cost Per Click,(CPC)

Cost Per Lead(CPL)

Cost Per Sale orCost Per Action

(CPS, CPA)

BrandAwareness

Impression

Cost / Thousand(CPM)

• Connect and drive all media formats and pricing models to performance results

• Create quality lifetime value between brands and consumers

Banner Ads

Video Ads

Text Ads

email

Search Ads

Contextual Ads

Social Media

Call Center

Who We Are

• Peter Bordes, CEO, MediaTrust• Steve Hartman, Senior Director -

Publisher Development, eBay• Rebecca Madigan, Founder

Performance Marketing Alliance• Wes Mahler, Prosper202• Steve Schaffer, CEO, Vertive &

Offers.com