ONCE IN A LIFETIME OPPORTUNITY.

JASON AKATIFFFounder & CEO, A4D Inc.

WHY NOW?Things are changing very very quickly.

THE DEMISE OF RETAIL

THE RISE OF E-COMMERCE

PERFORMANCE IN THE NEWS

WHAT WE’LL DISCUSS

ANALYZE THE OPPORTUNITY AND BUILD A PLAN

TAKING ACTION – PUTTING ONE FOOT IN FRONT THE OTHER

HOW TO PICK THE RIGHT BUSINESS

2003

Started Affiliate Marketing after buying an e-book!

Affiliate Full Time

2003 - 2007

2008 - Now

Founded A4D CPA Network

(formerly known as Ads4Dough)

WHAT DOES THIS GUY KNOW?

• Blackhat SEO - reverse engineer search engine

algorithms and exploit

• Media Buying - Facebook, Google, Display

• Growth Hacking?

Cost Per Sale Products

+

Physical Goods / E-Commerce

Product Creation

2012 - Now

• 2008-2012 400+ million in Nutra & Bizopp commissions

• 2012 Sued by the FTC for false claims of affiliates

and merchant

• 2012-2015 Focused on lead generation verticals

Solar Refi Insurance

Day to DayLow Level

ACTIVITIES

STRATEGY

GOALS

VISION

TACTICS

Long Term PlansHigh Level

70%

10%

20%

HOW TO PICK THE RIGHT BUSINESS FOR YOUIt all comes down to what you want your life to be like.

HOW BIG OF A BUSINESS DO YOU WANT IN 5 YEARS?

REVENUE? PROFIT?

VALUATION? PEOPLE?

LOCATIONS?

REVENUE GOALS

WHAT DO YOU WANT YOUR FUTURE TO LOOK LIKE?

PROFITABILITY

PREDICTABILITY & CONSISTENCY

STAFF SIZE

% OF TOTAL MARKET TO HIT GOALS

TRAFFIC SOURCES LIKE IT

BUILDING ENTERPRISE VALUE

REVENUE WITHIN 90 DAYS

SCAMMING PEOPLE

CLOAKING TRAFFIC SOURCES

PISSING PEOPLE OFF

WANTS DON’T WANTS

“But publishers don’t like anything but branding…”

ALL PUBLISHERS & AD NETWORKS “LIKE” IT

HOW ABOUT WE DO BOTH?

!

BUILDING ENTERPRISE VALUE

/MAKE MONEY

MAKE $1,000,000

/BUILD SOMETHING SELLABLE

MAKE $1,000,000CREATE $5,000,000 - $10,000,000

OR

What would someone buy?

Media Buying Team

Performance Agency – Fee for Service

Product Creation

• Books• Durable goods• Informational

Data Company

Lead Generation

Ad Network

Affiliate Network

SaaS Platforms and Tools

Services

Crypto Currency… err wait that’s not a business…

ANALYZE OPPORTUNITIESJust because you can, doesn’t mean you should.

SWOT - ANALYSIS

STRENGTHS

1

S

WEAKNESSES

Where does your

business break?

2

W

OPPORTUNITIES

10X Multiplier

3

O

THREATS

How do you build a moat that

gives you an unfair advantage?

4

T

PROFIT PER X – “Scaling Up”- Verne Harnish

If you add more of X, does the business make more money?

c * Don’t need Unicorns to build

your dream business*

d

What is the 1 key profit generator in your business?

a All good businesses are easily scalable

b

SCALABILITY?

SYSTEMS REGULAR PEOPLE OPERATE SUCCESSFULLY&

MARKET OPPORTUNITY SIZE+

TRAFFIC> • Affi l iates

• Internal Team

VALUE CREATED?

+

TRAINING

HIRING

TECHNOLOGY

ARE BUSINESSES LIKE THIS SELLING? WHAT MULTIPLE?

HOW DO YOU MAXIMIZE YOUR VALUE?

TAKING ACTION ON YOUR VISIONPutting one foot in front of the other…

STEPS TO BUILDING

MVP – Make some money and prove the model

01

Build longer term pipes “after” you know what you want

02

Build Automation

03

Build Intelligence

04

1. MVP – MINIMUM VIABLE PRODUCT

SPREADSHEETS

SaaS SOFTWARE

HACKY SCRIPTS

1 OFFS

LOTS OF MANUAL STUFF

• Consider how to 10x your goal to build efficient systems

• Remove Bottlenecks

• Reduce training time

• Reduce errors

• Custom code development

2. BUILD PLATFORM

3. BUILD AUTOMATION

Code repetitive tasks

Reduces errors

4. BUILD INTELLIGENCE

• Machines and data making the decisions

• Data capture and organization

• Data analysis and sciences

• Machine learning and decision making

CHECK YOUR GOAL POST OFTEN

How does what you’re working on impact the 2-3 year plan?

c

Clarity = Powera Are you chasing money or

building money machines

b

OUTCOME FOCUS

• It ’s not about the work it ’s about the outcome

• Figure out how to achieve that outcome faster and cheaper

THE ONE THING…

• Specific next step you absolutely must take to get to the step after

• Time suck danger chasing money

QUICK RECAP

• How to pick the right business• What do you want your life to

look like?

• Analyze the opportunity & build a plan

• SWOT Analysis• Profit Per X• Value Created?

• Taking Action• Steps to build• Focus

• Marketing Math – How To• Marketing Math Worksheet• Campaign planning sheet• Access to our Monthly CPM, CPC, CTR sheet• Copy of this slide deck

• And you can get all this today for the low low price of FREE!

WANT SOME FREEBIES?

Just sign up at my blog JasonAkatiff.com

& buy me a drink if you see me :D

Latest Post: Metrics to Million Dollar Funnels.

@jasonakatiff

(619) 846-2198 facebook.com/a4dinc

@smaxor

Jason Akatiff, CEO & Founder A4D Inc.Appreciate all of you - keep crushing it!

jasona@a4d.com

http://jasonakatiff.com

CONTACT USCPA Network – A4D.com