Marketing Strategy Online

• The Market of Hotels & Resorts In USA.• The Local Market of Hotels In Michigan

The Overview

•History of Weber’s Inn•The Characteristics of Weber’s Inn•Weber’s Target Audience

Introduction of Weber’s Inn

Weber’s Inn Current Internet Activities

• Our Goal• How to Reach

Digital Marketing Plan

Website

Social Media

Online AdsSEO

Blog

Social Media TacticsCorporate BlogOnline Advertisings

Digital Marketing Plan

Online Monitor Strategy• Google Insight• Social media monitoring tools• Website traffic• Online booking

Budget allocation

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

2

4

6

8

10

12

14

16

Internet Monitoring

Advertising

Social Media

Website/Blog

Evaluation

• Blog Click Rate• Facebook Fans Rate• Twitter Hashtag Rate• YouTube View Rate • Annual Sales Revenue

Thank you!