Adv 492 weber's inn

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Marketing Strategy Online

description

For New Media ADV 492- Weber's Inn

Transcript of Adv 492 weber's inn

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Marketing Strategy Online

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• The Market of Hotels & Resorts In USA.• The Local Market of Hotels In Michigan

The Overview

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•History of Weber’s Inn•The Characteristics of Weber’s Inn•Weber’s Target Audience

Introduction of Weber’s Inn

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Weber’s Inn Current Internet Activities

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• Our Goal• How to Reach

Digital Marketing Plan

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Website

Social Media

Online AdsSEO

Blog

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Social Media TacticsCorporate BlogOnline Advertisings

Digital Marketing Plan

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Online Monitor Strategy• Google Insight• Social media monitoring tools• Website traffic• Online booking

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Budget allocation

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

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Internet Monitoring

Advertising

Social Media

Website/Blog

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Evaluation

• Blog Click Rate• Facebook Fans Rate• Twitter Hashtag Rate• YouTube View Rate • Annual Sales Revenue

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Thank you!