About Syed Hezri

1

Managing Director of Avant Garde Media Group Sdn Bhd, a fully fledged advertising firm that focuses on brand strategy and integrated campaigns.

2

Holds an MBA from Cardiff Metropolitan University and currently pursuing Doctor of Business Administration (DBA) from University of Wales.

3

Specializes in startups and SME business strategies, as well as digital marketing and customer experience journey. Been on Bernama Radio speaking on entrepreneurship for 9 times to date.

Digitalizing Professionals Post Covid 19

Overview

The Covid 19 pandemic has affected millions of lives around the world and have impacted the global ecnomy.

Malaysia is also greatly affected. Currently we are observing the second MCO, which is expected to end of the 14th of April 2020

Business have also suffered badly regardsless of industry. The big question is, what are we going to do?

Professionals’ Professions

Design Based

Architect

Engineer

Advertising

Social Based

Lawyer

Accountant

Management

Challenges for Professionals- Board restrictions on advertising for

architects, engineers, lawyers, accountants.

- Financial budgeting & allocations to upgrade business.

- Mindset / mentality block. - Systematic thinking in digital

management.- Preference for physical interactions

and trade off.

What do professionals need to do?

Mindset Change

Professionals need to realise

that moving forward, there

will be a new norm, whereby

digital will be even more

widely accepted, adapted

and implemented.

Digitalization

Change of Business Model to include technology.

- Organizational Processes- Service Innovation- Marketing & Branding

Organizational Processes

Balanced ScorecardRobert Kaplan & Edward Norton

Dinosaur bosses

Reinvent Processes

- Learning & Growth Perspective- Internal Perspective (Value

Chain)- Customer Perspective- Financial Perspective

Ensure that Key Performance Indicators are measurable & quantifiable

Increase Productivity- Slack - company communication- Hootsuite - social media management- ToDoist - tasks management- Calendar - scheduling management.- Cloudapp - video & image sharing- Zoom - meeting / conferencing- Microsoft Teams - communication /

collaboration- Google Suite - productivity &

collaboration

Service Innovation

Why Do We Need to Innovate Our Services?

SUSTAINED

COMPETITIVE

ADVANTAGE

Be Ahead

Service Innovation

- Productivise Your Services- Customer needs

- Identify Target Markets- Identify Price Points- Key Values

Know Your Customer

- Each customer has different needs.

- Each customer has different spending power

- Each customer needs attention - after sales / follow ups

Key Values To Customer

- Automotive- 5 Years Warranty- Wear & Tear Warranty- Easy Payment Plans (Toyota

Capital / BMW Credit)- Toyota strives for safety and

quality while BMW promotes luxury & experience

Therefore, as professionals, what are your

KEY VALUES for your customers?

Marketing & Branding

Why Professionals Need

Digital Marketing?

ENABLES ENGAGEMENT

ESTABLISH PROFESSIONALSAS SUBJECT MATTEREXPERTS

FLUIDITY & TARGETED

Marketing & Branding- Social Media

- Linked In- Facebook- Instagram- Twitter- Youtube

- eMail Marketing- Website

- Search Engine Optimization (SEO)

Subject Matter Expert (SME)

Establishing professionals as experts in their respective fields via digestible bite sized content on social media platforms.

Create content pillars of the chosen field of focus.

Use hashtags

Posting Samples

Funding For Professionals

Covid19 Loans For Working Capital

- Provided by commercial banks, as - announced by BNM.- Up to RM1 million for SMEs - 3.5% interest per annum with tenure of - 5.5 years- Repayment starts 6 months after - disbursements

*Do financial projections first. How much do you really need?

imSME by CGC

Financing and loan referral platform

Guaranteed 2 day response

There are 25 financial institutions Including 5 Development FinancialInstitutions, 3 Agencies & 12 AlternativeFinanciers participating in imSME

imsme.com.my

SME Bank

Loans specifically for entrepreneurswith attractive rates.

www.smebank.com.my

Cradle

Early stage startups influencer.

For Tech startups or professionals viaCoach & Grow Programme, a 1 yearmentoring and training programme.

www.cradle.com.my

Malaysia Debt Ventures (MDV)

For companies that are expanding or scaling up in order to penetrate new markets (growth funding)

www.mdv.com.my

SMECorp

Business Scale Up Programme (Advisory& Financing)

Business Accelerator Programme (BAP)

Matching Grant

www.smecorp.gov.my

Hijrah - Selangor State

Micro financing for small businesses

www.hijrahselangor.com

Institut Keusahawanan Negara (INSKEN)

Entrepreneurship business advisoryand training

Various basic and advance courses

www.insken.gov.my

Takeaway Tips

Think digital! Reinvent processes and integrate technology

Use digital platforms to establish expertise, branding and engagement

Capitalize on existing assistances from financial institutions and

Government bodies for advisory and fundings

Thank you.Email: hezri@agcreates.com.myPhone: +6017 3338444