Post on 12-May-2015
ADVOCACY ADVANCE ACTION 2020 WORKSHOP Action 2020 Workshop
Catapulting Bicycle and Pedestrian Advocacy
Pro Walk Pro Bike September 13
1
Agenda
About Advocacy Advance
Building Capacity: BikeWalkKC
Supporting Innovation: Bike Pittsburgh
Finding Models: Atlanta Bicycle Coalition
Advocacy Advance Partnership
Reports, technical assistance & coaching, grants, workshops
AdvocacyAdvance.org
Startup / Capacity Building Grants
Supports development & professionalization
State Orgs: CA, CT, DE, ID, MS, NJ, PA
Cities: Denver, Boston, LA, Tucson, NOLA, Oakland
Living Streets Alliance “Poised for Growth”
Bike Walk Mississippi “Bicycle Friendly Mississippi”
Innovation Grants
Planning & Funding (IL, VA, WA)
Neighborhoods & Advocacy (Sea, Chi, ME)
Traffic Safety (NYC) Education &
Encouragement (WI, OH, PGH)
Infrastructure (SF, MEM)
Model Grants
3-year grants Government funding Bike Pittsburgh
“Tetanus Shot for the Rust Belt”
Atlanta Bicycle Coalition “From Worst to First”
Rapid Response Grants
$1,000 – $3,000 Public funding
campaign Local (PDX, DC, East
Bay, NOLA, Boston) State (WI, MN, NY, TX)
$21,000 available
AdvocacyAdvance.org
BikeWalkKC Sarah Shipley Director of Marketing and Communications
Building Capacity
Get Ready…
I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business—not on politics, career advancement, or other wasteful distractions.
Seth Godin, The Bootstrappers Bible
Starting A nonprofit – Get Ready to Bootstrap
Prepare yourself for impact
Tell your friends
Consult with spouse
I’m in it for the long haul. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals. - Seth Godin, The Bootstrappers Bible
Make a Plan - Know the Market – Write the Plan
Talk to everyone
Interview Everyone
Write it all down – really…do it
Wait for it…
Go…
My secret weapon is knowing how to cut through bureaucracy. My size makes me faster and more nimble than any company could ever be. - Seth Godin, The Bootstrappers Bible
Show Up - Be Present – Push
Ninety percent of life is just showing up. – Woody Allen
Figure out where policy is made get a seat at the table. Chamber Regional Gov’t – MPO’s City Hall
Go further, faster…
I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can. Seth Godin, The Bootstrappers Bible
Leverage Everything
OPT/OPM
Connect
Smile…
I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business. Seth Godin, The Bootstrappers Bible
Learn to love the art of shameless self promotion
Make a media goal
Celebrate once a month – at least
Comment on everything
Bike Pittsburgh Lou Fineberg Program Director and Co-Founder
Supporting Innovation
Car Free Fridays
BUILD
stronger
alliances
a FLUID alternative to bike to work day
2009 O r i g i n s
GROW
business membership
(How to boost your advocacy efforts with little or no budget)
2009 R A L LY I N G S U P P O R T
2009 R A L LY I N G S U P P O R T
“Reduce the Number of Single Occupant Car Trips”
R A L LY I N G S U P P O R T 2009
Empower
Partners
C a p a c i t y 2010
C a p a c i t y 2010
19 $50,630
115 $62,150
C a p a c i t y 2010
S u b s t a n c e 2010 & 2011
$7,500
500
How Many People Participated? Is it Changing People’s Behavior?
S u b s t a n c e 2012
1067
$7500 +$500
M a r k e t i n g 2012
M a r k e t i n g 2012
P r o m o t i o n s 2012
O t h e r C i t i e s
Fort Worth AUSTIN
CLEVELAND
INDIANAPOLIS
P e r s e v e r a n c e
“Reduce the Number of Single Occupant Car Trips”
a FLUID program
Empower Partners
Is it Changing People’s Behavior?
Enhance Business Relationships
c o n c l u s i o n
Atlanta Bicycle Coalition Rebecca Serna Executive Director
Finding Models
Building community support
Bike share and facility network
Decision maker outreach
New funding opportunities
Last mile approach
Getting more out of the state DOT
Overview
Double federal funding for bike/ped in 3 years
Triple bicycle mode share (1% to 3%)
5% Congestion Mitigation Air Quality (CMAQ) (Change the model for project selection)
10% Fair share for safety Highway Safety Improvement Program (HSIP)
Model Grant Goals
Community events build public support for public funding
Keeping up with the Johnsons (and Bloombergs) U.S. Mayors want - no, need - bike share programs
Chicken or egg: bike share or bike network?
● Leverage interest to gain political commitment to build bike infrastructure
Special edition rides for decision-makers
“This never would have occurred to me, to ride a bike down Peachtree Street!”
Denise Quarles, Atlanta Office of Sustainability Director; photo second from right
Bike mode share goal
Supporting new funding opportunities always have a plan B
Last mile approach combines transit and bike/ped
Atlanta Regional Commission:
● Multiple funding programs
● Planning and capital improvements for safe bicycle and pedestrian travel in the region coupled with transit
● $50 million (20% match) in FY 2012 ‐2017 TIP
● FY 2014 $12.5 million (matched)
Strategies to get more out of the state DOT Roadway safety audits
Timing
Use private to leverage public funding
Highway Safety Improvement Program
● bike projects not expensive enough!
Strategies to get more out of the state DOT: Complete Streets
● Georgia DOT Board vote
● City of Atlanta adapting LA's Model Design Manual for Living Streets
● Sparking county interest
Questions?
Resources
Alliance Fundraising Guide Series: Fundraising Planning Grant Proposal
Next round announced early 2013
$21,000 Rapid Response Grants available now PeoplePoweredMovement.org
Thank You!
Brighid O’Keane Advocacy Advance Program Manager Brighid@AdvocacyAdvance.org
www.AdvocacyAdvance.org