ADVOCACY ADVANCE ACTION 2020 WORKSHOP   Action 2020 Workshop

Catapulting Bicycle and Pedestrian Advocacy

Pro Walk Pro Bike September 13

1

Agenda

  About Advocacy Advance

  Building Capacity: BikeWalkKC

  Supporting Innovation: Bike Pittsburgh

  Finding Models: Atlanta Bicycle Coalition

Advocacy Advance Partnership

  Reports, technical assistance & coaching, grants, workshops

  AdvocacyAdvance.org

Startup / Capacity Building Grants

  Supports development & professionalization

  State Orgs: CA, CT, DE, ID, MS, NJ, PA

  Cities: Denver, Boston, LA, Tucson, NOLA, Oakland

  Living Streets Alliance “Poised for Growth”

  Bike Walk Mississippi “Bicycle Friendly Mississippi”

Innovation Grants

  Planning & Funding (IL, VA, WA)

  Neighborhoods & Advocacy (Sea, Chi, ME)

  Traffic Safety (NYC)   Education &

Encouragement (WI, OH, PGH)

  Infrastructure (SF, MEM)

Model Grants

  3-year grants   Government funding   Bike Pittsburgh

“Tetanus Shot for the Rust Belt”

  Atlanta Bicycle Coalition “From Worst to First”

Rapid Response Grants

  $1,000 – $3,000   Public funding

campaign   Local (PDX, DC, East

Bay, NOLA, Boston)   State (WI, MN, NY, TX)

$21,000 available

AdvocacyAdvance.org

BikeWalkKC Sarah Shipley Director of Marketing and Communications

Building Capacity

Get Ready…

I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business—not on politics, career advancement, or other wasteful distractions.

Seth Godin, The Bootstrappers Bible

Starting A nonprofit – Get Ready to Bootstrap

Prepare yourself for impact

Tell your friends

Consult with spouse

I’m in it for the long haul. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals. - Seth Godin, The Bootstrappers Bible

Make a Plan - Know the Market – Write the Plan

Talk to everyone

Interview Everyone

Write it all down – really…do it

Wait for it…

Go…

My secret weapon is knowing how to cut through bureaucracy. My size makes me faster and more nimble than any company could ever be. - Seth Godin, The Bootstrappers Bible

Show Up - Be Present – Push

Ninety percent of life is just showing up. – Woody Allen

Figure out where policy is made get a seat at the table. Chamber Regional Gov’t – MPO’s City Hall

Go further, faster…

I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can. Seth Godin, The Bootstrappers Bible

Leverage Everything

OPT/OPM

Connect

Smile…

I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business. Seth Godin, The Bootstrappers Bible

Learn to love the art of shameless self promotion

Make a media goal

Celebrate once a month – at least

Comment on everything

Bike Pittsburgh Lou Fineberg Program Director and Co-Founder

Supporting Innovation

Car Free Fridays

BUILD

stronger

alliances

a FLUID alternative to bike to work day

2009 O r i g i n s

GROW

business membership

(How to boost your advocacy efforts with little or no budget)

2009 R A L LY I N G S U P P O R T

2009 R A L LY I N G S U P P O R T

“Reduce the Number of Single Occupant Car Trips”

R A L LY I N G S U P P O R T 2009

Empower

Partners

C a p a c i t y 2010

C a p a c i t y 2010

19 $50,630

115 $62,150

C a p a c i t y 2010

S u b s t a n c e 2010 & 2011

$7,500

500

How Many People Participated? Is it Changing People’s Behavior?

S u b s t a n c e 2012

1067

$7500 +$500

M a r k e t i n g 2012

M a r k e t i n g 2012

P r o m o t i o n s 2012

O t h e r C i t i e s

Fort Worth AUSTIN

CLEVELAND

INDIANAPOLIS

P e r s e v e r a n c e

“Reduce the Number of Single Occupant Car Trips”

a FLUID program

Empower Partners

Is it Changing People’s Behavior?

Enhance Business Relationships

c o n c l u s i o n

Atlanta Bicycle Coalition Rebecca Serna Executive Director

Finding Models

Building community support

Bike share and facility network

Decision maker outreach

New funding opportunities

Last mile approach

Getting more out of the state DOT

Overview

Double federal funding for bike/ped in 3 years

Triple bicycle mode share (1% to 3%)

5% Congestion Mitigation Air Quality (CMAQ) (Change the model for project selection)

10% Fair share for safety Highway Safety Improvement Program (HSIP)

Model Grant Goals

Community events build public support for public funding

Keeping up with the Johnsons (and Bloombergs) U.S. Mayors want - no, need - bike share programs

Chicken or egg: bike share or bike network?

●  Leverage interest to gain political commitment to build bike infrastructure

Special edition rides for decision-makers

“This never would have occurred to me, to ride a bike down Peachtree Street!”

Denise Quarles, Atlanta Office of Sustainability Director; photo second from right

Bike mode share goal

Supporting new funding opportunities always have a plan B

Last mile approach combines transit and bike/ped

Atlanta Regional Commission:

●  Multiple funding programs

●  Planning and capital improvements for safe bicycle and pedestrian travel in the region coupled with transit

●  $50 million (20% match) in FY 2012 ‐2017 TIP

●  FY 2014 $12.5 million (matched)

Strategies to get more out of the state DOT Roadway safety audits

Timing

Use private to leverage public funding

Highway Safety Improvement Program

●  bike projects not expensive enough!

Strategies to get more out of the state DOT: Complete Streets

●  Georgia DOT Board vote

●  City of Atlanta adapting LA's Model Design Manual for Living Streets

●  Sparking county interest

Questions?

Resources

  Alliance Fundraising Guide Series:  Fundraising Planning  Grant Proposal

  Next round announced early 2013

  $21,000 Rapid Response Grants available now PeoplePoweredMovement.org

Thank You!

Brighid O’Keane Advocacy Advance Program Manager Brighid@AdvocacyAdvance.org

www.AdvocacyAdvance.org