5-Step Prep for Making the Most of LinkedIn Industry Groups For B2B Lead Generation

Post on 26-Jun-2015

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We all know that LinkedIn is great for business networking. But there's more to LinkedIn than profiles and connections. There are real conversations happening on LinkedIn that can catapult your B2B company to success. You need to get in on this conversation by becoming active in and contributing to LinkedIn industry groups. Here’s a five step prep list to get your LinkedIn profile ready for deeper, more effective networking within LinkedIn industry groups.

Transcript of 5-Step Prep for Making the Most of LinkedIn Industry Groups For B2B Lead Generation

LINKEDIN GROUPSMaking the most of

5 Step Prep For Success

40 PERCENTof B2B buyers say LinkedIn is important

when researching technologies and

services to purchase.

5 STEP PREP LISTHere's a

to get your LinkedIn profile ready for

deeper, more effective networking within

LinkedIn industry groups.

1. Tighten Up YourLinkedIn Profile

Add an impactful headline, professional

photo and a welcoming summary of what

you do.

2. Write an Introduction

Write your first group post introducing

yourself: your name, what you do and

what you hope to learn by participating.

3. Find the Right GroupsTo Join

Examine profiles of potential customers to

see what industry groups they belong to.

4. Update Your Settings

Reduce email overload by specifying how

often you want to receive messages from

your group. We recommend the daily

digest email for each group.

5. Set Your Alarm /Schedule Time

Set a calendar alarm or meeting

appointment to participate in your groups

for 30 minutes each week.

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