3 SIMPLE REASONS WHY FACEBOOK ACQUIRED WHATSAPP FOR $19B.

It gives Facebook access to an established audience within developing markets such as India, South America, Africa, Eastern Europe and Indonesia.

But why would Facebook want to pay $19B to gain accelerated access to these markets?

Does he know something we don’t? Not really. Here are 3 simple reasons why FB acquired WhatsApp.

Reason #1 They are the largest markets in the world & WhatsApp

is the dominant messaging service within them.

Reason #2 They are the most engaged markets in the world,

already more heavily engaged than the United States.

With 114.8 million users (compared to 146.8 million in the U.S.) and an annual growth rate of 47% (far outstripping 3.7% in the U.S.) it makes it a near-certainty that India will be established as Facebook’s

largest market within months.

Brazil, India, Indonesia, Mexico, Turkey, and the Philippines—all emerging economies—rank in Facebook’s Top 10 markets in terms of users. Over the last year, each of these countries has experienced double digit

user growth rates as high as 48%. - 12th Dec 2013

Source - http://www.jana.com/blog/top-10-predictions-for-mobile-technology-in-2014/

Reason #3 They are the fastest growing markets in the world.

So why did Facebook really pay $19B for WhatsApp?

Accelerated access into

#1 - The largest markets in the world #2 - The most engaged markets in the world

#3 -The fastest growing markets in the world.

MIKE WATKINS W – www.DIGIOCIAL.COM E - MIKE@MUDOMEDIA.COM.AU T - @DIGIOCIAL