2017 WVIZ Televised Auction Sponsorship...

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Each month, over 646,000 different people watch WVIZ/PBS1

• 21% more likely to have a post-graduate degree2

• Reaches 54% of all Opinion Leaders, placing itin the Top 5 of all TV networks that reach themost Opinion Leaders3

• 17% more likely to have liquid assets of $250,000+2

• 40% more likely to have attended the opera/symphony/theatre in the past year4

Sources: 1 TracMedia-Nielsen, October 20152 GfK MRI Doublebase 20143 Erdos & Morgan Opinion Leaders Study, 20154 The Media Audit, Cleveland, Spring 2015 Release, Prime 8–11PM, Adults 18+

SPONSORSHIP BENEFITS

Sponsors will receive the following recognition:

• on television - WVIZ/PBS• in print - newspaper + magazine• on the web at wviz.org• e-newsletters to WVIZ members• Facebook• Twitter•

Auction Shift$6,000

(Tax-Deductible)

Multiple-shift sponsorship discounts available

Each Shift Hour - On-air announcement describes your commitment to the community

2x Each Shift - TV message featuring CEO or spokesperson describing your company’s commitment to WVIZ/PBS and the community. Includes spot production

Throughout the Shift • Prominent placement of company name/logo

in-studio including phone bank computer covers• Exclusive sponsorship of Big Board

Throughout the Auction • Name/logo included in TV message

acknowledging all Auction underwriters• Listing in WVIZ/PBS Program Guide -

22,000+ circulation• Inclusion in Auction website with link to

your corporate website• Acknowledgment of your support in

periodic eBlasts to Auction enthusiasts

After the Auction - Acknowledgment of your support in post-event televised ‘Thank You’ message and mailing

Increase Your On-air Exposure During Your Auction Shift

• Company representative appears on-air asguest celebrity auctioneer

• Staff serve as in-studio volunteers, groups of 10• Provide 50 company-branded hats/t-shirts for

phone volunteers• Provide 100 overbid incentive items for

top bidders

Availability❑ Thursday 3-8p ❑ Saturday 4-8p❑ Thursday 8p-1a ❑ Saturday 8p-1a❑ Friday 3-8p ❑ Sunday 12p-4p❑ Friday 8p-1a ❑ Sunday 4-8p❑ Saturday 12p-4p ❑ Sunday 8p-1a

Previous underwriters given priority option to select shifts

Throughout the Auction • 300x250 digital tile ad on every page on

the Auction website• Name mention of organization throughout

WVIZ.org Auction web pages• On-air recognition – minimum 5x each day

Availability❑ Exclusive to one underwriter

Online Bidding and Auction Page

$10,000 (Tax-Deductible)

CORPORATE CORNER SPONSORYour company is featured in one on-air message that includes your corporate logo.

Availability❑ 4 Auction Days - $2,000

❑ 2 Auction Days - $1,200

❑ 3 Auction Days - $1,800

❑ 1 Auction Day - $600

AUCTION MEAL SHIFT SPONSORSDonate food for 300 hungry volunteers.

• Live airing featuring your team and the food being served. Features companyname/logo

• Live airing of brief interview with Auction host• Table-top signage featuring your company name/logo in the serving area

TO DONATE ITEMS VALUED AT $500 OR MORE, CONTACT: ella.fong@ideastream.org | 216-916-6154

FOR AUCTION SPONSORSHIP, CONTACT:lori.marks@ideastream.org | 216-916-6284

Throughout the Day • Company name/logo prominently featured on-air

and in-studio during Auction hours• Company on-air message airs every other hour• On-going mentions of your company’s Auction

Board sponsorship

Throughout the Auction • Inclusion in Auction website with link to your

corporate website• Acknowledgment of your support in periodic

eBlasts to Auction enthusiasts

After the Auction - Acknowledgment of your support in post-Auction mailing

Increase Your On-air Exposure During Your Sponsored Day

• Company representative appears on-air as guestcelebrity auctioneer

• Company representative volunteers asBoard Marker

• Provide 12 company-branded hats/t-shirts forAuction Board volunteers

• Provide 75 overbid incentive items

Availability❑ Thursday 3pm–1am ❑ Saturday 12pm–1am❑ Friday 3pm–1am ❑ Sunday 12pm–1am

Full DayAuction Board

$3,000 (Tax-Deductible)

‘Buy NEO’ Portfolio Package Participant

$1,000 (Tax-Deductible)

Green Room$2,500

(Tax-Deductible)

How it works: Your company, headquartered in Northeast Ohio, makes a $1,000 tax-deductible cash contribution to the WVIZ/PBS Auction. WVIZ/PBS then uses the cash to purchase $1,000 worth of stock in your company and combines it with other Northeast Ohio participating companies’ stock into portfolio packages, each valued at approximately $3,000 to $4,000. These portfolio packages are put up for bid and each participating company is spotlighted during the on-air promotion of this bid item.

Throughout the Day • On-air company spotlight during each bid offering of the ‘Buy NEO’ Portfolio Package• Name/logo included in all on-air messages saluting ‘Buy NEO’ participants• Unique ROI - a new investor and exposure to thousands of potential clients

Throughout the Auction • Inclusion in Auction website with link to your corporate website• Acknowledgement of your support in periodic eblasts to Auction enthusiasts

Throughout the Auction • Welcome celebrity auctioneers and community leaders-sponsor signage inside the Green Room

and on the Green Room door• On-air recognition 2x each day• Increase exposure by offering your product to all Green Room visitors• Inclusion in Auction website with link to your corporate website

Availability❑ Exclusive to one underwriter

SPONSOR FOR A CAUSEIn its 50th year, the WVIZ/PBS Live Televised Auction raises funds to support WVIZ/PBS programming and public service in Northeast Ohio. The community’s largest, unique shopping adventure provides a fun, four-day shopping spree for thousands who enthusiastically tune in and log on to watch, bid and buy.

APRIL 20 – 23, 2017

WVIZ/PBS LIVE TELEVISED AUCTION50th GOLDEN ANNIVERSARY

APRIL 20–23, 2017