2017 WVIZ Televised Auction Sponsorship...
Transcript of 2017 WVIZ Televised Auction Sponsorship...
Each month, over 646,000 different people watch WVIZ/PBS1
• 21% more likely to have a post-graduate degree2
• Reaches 54% of all Opinion Leaders, placing itin the Top 5 of all TV networks that reach themost Opinion Leaders3
• 17% more likely to have liquid assets of $250,000+2
• 40% more likely to have attended the opera/symphony/theatre in the past year4
Sources: 1 TracMedia-Nielsen, October 20152 GfK MRI Doublebase 20143 Erdos & Morgan Opinion Leaders Study, 20154 The Media Audit, Cleveland, Spring 2015 Release, Prime 8–11PM, Adults 18+
SPONSORSHIP BENEFITS
Sponsors will receive the following recognition:
• on television - WVIZ/PBS• in print - newspaper + magazine• on the web at wviz.org• e-newsletters to WVIZ members• Facebook• Twitter•
Auction Shift$6,000
(Tax-Deductible)
Multiple-shift sponsorship discounts available
Each Shift Hour - On-air announcement describes your commitment to the community
2x Each Shift - TV message featuring CEO or spokesperson describing your company’s commitment to WVIZ/PBS and the community. Includes spot production
Throughout the Shift • Prominent placement of company name/logo
in-studio including phone bank computer covers• Exclusive sponsorship of Big Board
Throughout the Auction • Name/logo included in TV message
acknowledging all Auction underwriters• Listing in WVIZ/PBS Program Guide -
22,000+ circulation• Inclusion in Auction website with link to
your corporate website• Acknowledgment of your support in
periodic eBlasts to Auction enthusiasts
After the Auction - Acknowledgment of your support in post-event televised ‘Thank You’ message and mailing
Increase Your On-air Exposure During Your Auction Shift
• Company representative appears on-air asguest celebrity auctioneer
• Staff serve as in-studio volunteers, groups of 10• Provide 50 company-branded hats/t-shirts for
phone volunteers• Provide 100 overbid incentive items for
top bidders
Availability❑ Thursday 3-8p ❑ Saturday 4-8p❑ Thursday 8p-1a ❑ Saturday 8p-1a❑ Friday 3-8p ❑ Sunday 12p-4p❑ Friday 8p-1a ❑ Sunday 4-8p❑ Saturday 12p-4p ❑ Sunday 8p-1a
Previous underwriters given priority option to select shifts
Throughout the Auction • 300x250 digital tile ad on every page on
the Auction website• Name mention of organization throughout
WVIZ.org Auction web pages• On-air recognition – minimum 5x each day
Availability❑ Exclusive to one underwriter
Online Bidding and Auction Page
$10,000 (Tax-Deductible)
CORPORATE CORNER SPONSORYour company is featured in one on-air message that includes your corporate logo.
Availability❑ 4 Auction Days - $2,000
❑ 2 Auction Days - $1,200
❑ 3 Auction Days - $1,800
❑ 1 Auction Day - $600
AUCTION MEAL SHIFT SPONSORSDonate food for 300 hungry volunteers.
• Live airing featuring your team and the food being served. Features companyname/logo
• Live airing of brief interview with Auction host• Table-top signage featuring your company name/logo in the serving area
TO DONATE ITEMS VALUED AT $500 OR MORE, CONTACT: [email protected] | 216-916-6154
FOR AUCTION SPONSORSHIP, CONTACT:[email protected] | 216-916-6284
Throughout the Day • Company name/logo prominently featured on-air
and in-studio during Auction hours• Company on-air message airs every other hour• On-going mentions of your company’s Auction
Board sponsorship
Throughout the Auction • Inclusion in Auction website with link to your
corporate website• Acknowledgment of your support in periodic
eBlasts to Auction enthusiasts
After the Auction - Acknowledgment of your support in post-Auction mailing
Increase Your On-air Exposure During Your Sponsored Day
• Company representative appears on-air as guestcelebrity auctioneer
• Company representative volunteers asBoard Marker
• Provide 12 company-branded hats/t-shirts forAuction Board volunteers
• Provide 75 overbid incentive items
Availability❑ Thursday 3pm–1am ❑ Saturday 12pm–1am❑ Friday 3pm–1am ❑ Sunday 12pm–1am
Full DayAuction Board
$3,000 (Tax-Deductible)
‘Buy NEO’ Portfolio Package Participant
$1,000 (Tax-Deductible)
Green Room$2,500
(Tax-Deductible)
How it works: Your company, headquartered in Northeast Ohio, makes a $1,000 tax-deductible cash contribution to the WVIZ/PBS Auction. WVIZ/PBS then uses the cash to purchase $1,000 worth of stock in your company and combines it with other Northeast Ohio participating companies’ stock into portfolio packages, each valued at approximately $3,000 to $4,000. These portfolio packages are put up for bid and each participating company is spotlighted during the on-air promotion of this bid item.
Throughout the Day • On-air company spotlight during each bid offering of the ‘Buy NEO’ Portfolio Package• Name/logo included in all on-air messages saluting ‘Buy NEO’ participants• Unique ROI - a new investor and exposure to thousands of potential clients
Throughout the Auction • Inclusion in Auction website with link to your corporate website• Acknowledgement of your support in periodic eblasts to Auction enthusiasts
Throughout the Auction • Welcome celebrity auctioneers and community leaders-sponsor signage inside the Green Room
and on the Green Room door• On-air recognition 2x each day• Increase exposure by offering your product to all Green Room visitors• Inclusion in Auction website with link to your corporate website
Availability❑ Exclusive to one underwriter
SPONSOR FOR A CAUSEIn its 50th year, the WVIZ/PBS Live Televised Auction raises funds to support WVIZ/PBS programming and public service in Northeast Ohio. The community’s largest, unique shopping adventure provides a fun, four-day shopping spree for thousands who enthusiastically tune in and log on to watch, bid and buy.
APRIL 20 – 23, 2017
WVIZ/PBS LIVE TELEVISED AUCTION50th GOLDEN ANNIVERSARY
APRIL 20–23, 2017