2014 MORPC Social Media Workshop - City of Delaware

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Transcript of 2014 MORPC Social Media Workshop - City of Delaware

Social Media Strategies for Local Governments

Wednesday, June 18, 2014

WHO USES SOCIAL MEDIA? About 73 percent of online adults use social media Pew Research, 2013

WHAT WORKS FOR DELAWARE?

• News Source– Issue: Information vacuum– Information without filter–Real time–Resident engagement “They like us! They

really us!”

WHAT WORKS FOR DELAWARE?

Don’t forget ye old websit

e!

• Be Timely, Relevant and Useful– Think like a resident!– Balance consistent brand

message with multiple contributors

WHAT WORKS FOR DELAWARE?