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© 2009 Partnership Activation, LLC | 1
140 Reasons Sports Teams Should
Use Twitter and we’ll try to keep each reason to 140 characters...
© 2009 Partnership Activation, LLC | 2
#1140 Reasons Sports Teams Should Use Twitter
Organize and PromoteTweet-Ups
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#2
Feature a “Photo of the Night”Initiative
140 Reasons Sports Teams Should Use Twitter
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#3
Create an Exclusive SocialMedia Section (Section 140)
140 Reasons Sports Teams Should Use Twitter
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#4
Offer Free Tickets to The First140 Fans Who Post a Twit Pic of
the Ticket Box Office
140 Reasons Sports Teams Should Use Twitter
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#5
Feature Live Tweets on theScoreboard
140 Reasons Sports Teams Should Use Twitter
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#6
Post Behind-the-ScenesTwit Pics…
140 Reasons Sports Teams Should Use Twitter
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#7
Feature a Tweeter of the Game
140 Reasons Sports Teams Should Use Twitter
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#8
Promote Team CorporatePartner Initiatives
140 Reasons Sports Teams Should Use Twitter
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#9
Promote Ticket Sales Specials
140 Reasons Sports Teams Should Use Twitter
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#10
Send out Twit Pics ofScoreboard Features
(for fans at home to enjoy)
140 Reasons Sports Teams Should Use Twitter
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#11
Promote Mascot Appearanceson Twitter
140 Reasons Sports Teams Should Use Twitter
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#12
Share Photos of TeamCommunity Relations Events
140 Reasons Sports Teams Should Use Twitter
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#13
Feature Live Tweets onTelevisions Throughout the
Concourse
140 Reasons Sports Teams Should Use Twitter
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#14
Lead Fan Chants withInstructions via Team Twitter
Handle
140 Reasons Sports Teams Should Use Twitter
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#15
Tweet Out 140 Reasons to be aFan
140 Reasons Sports Teams Should Use Twitter
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#16
Post Links to Virtual Chats forTwitter Followers
140 Reasons Sports Teams Should Use Twitter
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#17
Give Away Promotional Items to140 Fans Who Tweet Out Their
Game Experiences
140 Reasons Sports Teams Should Use Twitter
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#18
Provide Sneak Peaks ofUpcoming Promotional Items
140 Reasons Sports Teams Should Use Twitter
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#19
Organize and ExecuteFlash Mobs
140 Reasons Sports Teams Should Use Twitter
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#20
Implement Guerrilla MarketingTactics (Show Up at X to Win X)
140 Reasons Sports Teams Should Use Twitter
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#21
Allow Fans To Report Issues Inthe Stands to Team Twitter
Handle
140 Reasons Sports Teams Should Use Twitter
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#22
Monitor to Ensure EffectiveCustomer Service
140 Reasons Sports Teams Should Use Twitter
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#23
Announce Team Lineups
140 Reasons Sports Teams Should Use Twitter
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#24
Feature Post-Game Quotes
140 Reasons Sports Teams Should Use Twitter
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#25
Post Twit Vids of 140 SecondClips From the Locker Room
140 Reasons Sports Teams Should Use Twitter
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#26
Poll Fan Questions For theGeneral Manager / AD
140 Reasons Sports Teams Should Use Twitter
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#27
Encourage Fans to Tweet TheirTailgate Location
140 Reasons Sports Teams Should Use Twitter
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#28
Promote the Team’s SocialMedia Presence (via Icons) on
Scoreboard
140 Reasons Sports Teams Should Use Twitter
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#29
Post Pictures of Pre-gameIntroductions
140 Reasons Sports Teams Should Use Twitter
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#30
Feature a Fan Photo Contest
140 Reasons Sports Teams Should Use Twitter
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#31
Leverage Twitter as a Meansfor Competitive Analyses
140 Reasons Sports Teams Should Use Twitter
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#32
Promote Stadium Signage
140 Reasons Sports Teams Should Use Twitter
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#33
Promote Fan Destinations onGame Day
140 Reasons Sports Teams Should Use Twitter
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#34
Share Pictures of theLocker Room
140 Reasons Sports Teams Should Use Twitter
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#35
Post Insights About SecretStadium Hot Spots on Game Day
140 Reasons Sports Teams Should Use Twitter
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#36
Feature Tweet Zones at theStadium
140 Reasons Sports Teams Should Use Twitter
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#37
Use Twitter to Develop a NewFan Database
140 Reasons Sports Teams Should Use Twitter
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#38
Promote Exclusive Contestsand Sweepstakes
140 Reasons Sports Teams Should Use Twitter
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#39
Gauge Fan Feedback
140 Reasons Sports Teams Should Use Twitter
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#40
Promote Foursquare andGowalla Initiatives
140 Reasons Sports Teams Should Use Twitter
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#41
Promote Player and CoachProfiles
140 Reasons Sports Teams Should Use Twitter
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#42
Promote Fun Facts about TeamPersonnel
140 Reasons Sports Teams Should Use Twitter
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#43
Post “A Day in the Life”Features
140 Reasons Sports Teams Should Use Twitter
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#44
Distribute ExclusiveConcessions Coupons to
Twitter Followers
140 Reasons Sports Teams Should Use Twitter
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#45
Announce Bobble head NightNews and Specials
140 Reasons Sports Teams Should Use Twitter
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#46
Post Kiss Cam Highlights(Pictures and/or Video)
140 Reasons Sports Teams Should Use Twitter
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#47
Distribute MerchandiseDiscounts to Twitter Followers
140 Reasons Sports Teams Should Use Twitter
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#48
Post Fan Polls
140 Reasons Sports Teams Should Use Twitter
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#49
Feature Play-by-PlayCommentary
140 Reasons Sports Teams Should Use Twitter
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#50
Promote Trash Talk /Terrific Fan Quotes
140 Reasons Sports Teams Should Use Twitter
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#51
Promote Content on TeamFlickr Page (Via Links)
140 Reasons Sports Teams Should Use Twitter
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#52
Promote Fan Content on TeamFacebook Page (Via Links)
140 Reasons Sports Teams Should Use Twitter
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#53
Promote Content on TeamYouTube page (Via Links)
140 Reasons Sports Teams Should Use Twitter
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#54
Post Celebrity Sightings at the Game
140 Reasons Sports Teams Should Use Twitter
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#55
Post Pictures/Video fromTeam Practice
140 Reasons Sports Teams Should Use Twitter
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#56
Promote Outdoor BillboardCampaigns
140 Reasons Sports Teams Should Use Twitter
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#57
Drive Awareness / Raise Moneyfor Charitable Partners
140 Reasons Sports Teams Should Use Twitter
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#58
Promote Virtual Ads in theGame Day Magazine
140 Reasons Sports Teams Should Use Twitter
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#59
Offer Fans the chance toUpgrade Their Seats By
Tweeting During the Game
140 Reasons Sports Teams Should Use Twitter
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#60
Post Unique Team Facts
140 Reasons Sports Teams Should Use Twitter
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#61
Feature “Guess-n-Win”Promotions
140 Reasons Sports Teams Should Use Twitter
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#62
Use Twitter As a Medium toConnect with New Fan base ofYoung, Tech Savvy Consumers
140 Reasons Sports Teams Should Use Twitter
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#63
Allow Fans to Print Out SelectTweets and Take Them to the
Ticket Box Office to Win
140 Reasons Sports Teams Should Use Twitter
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#64
Preview New Stadium Features
140 Reasons Sports Teams Should Use Twitter
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#65
Provide An Inside Look at theLife of a PA Announcer
140 Reasons Sports Teams Should Use Twitter
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#66
Post Birthday Announcements(For Players, Coaches, Fans)
140 Reasons Sports Teams Should Use Twitter
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#67
Spur Fan Voting
140 Reasons Sports Teams Should Use Twitter
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#68
Post “Good Luck” and“Congratulations” Messages
From Fans
140 Reasons Sports Teams Should Use Twitter
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#69
Post Playlists From Games
140 Reasons Sports Teams Should Use Twitter
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#70
Unveil New Team Slogans
140 Reasons Sports Teams Should Use Twitter
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#71
Encourage Kids Club Signups
140 Reasons Sports Teams Should Use Twitter
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#72
Post Links to A Variety of BrainTeasers (Team Maze, Coloring Page,
Etc.)
140 Reasons Sports Teams Should Use Twitter
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#73
Post Announcements of LuckySeat Winners Throughout The
Game
140 Reasons Sports Teams Should Use Twitter
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#74
Promote Interesting Team Stats
140 Reasons Sports Teams Should Use Twitter
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#75
Post Injury Updates
140 Reasons Sports Teams Should Use Twitter
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#76
Promote Upcoming Games / Series at Home
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 78
#77
Select Contests For On-FieldPromotions (Have Fans DM Team
Twitter handle)
140 Reasons Sports Teams Should Use Twitter
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#78
Pos t Looks From Inside theTeam Hotel
140 Reasons Sports Teams Should Use Twitter
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#79
Post Team Nutrition Tips
140 Reasons Sports Teams Should Use Twitter
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#80
Announce Cheerleader Squadsand Dance Teams
140 Reasons Sports Teams Should Use Twitter
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#81
Share Pictures / Video ofCheerleaders and Dance Team
140 Reasons Sports Teams Should Use Twitter
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#82
Promote All-Star Ballotingparticipation
140 Reasons Sports Teams Should Use Twitter
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#83
Post Breaking News
140 Reasons Sports Teams Should Use Twitter
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#84
Encourage Fans to PostCreative Captions for Photos
140 Reasons Sports Teams Should Use Twitter
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#85
Remind Fans of Media Coverage/ Game Start Times
140 Reasons Sports Teams Should Use Twitter
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#86
Provide an Inside Look at theTeam Playbook
140 Reasons Sports Teams Should Use Twitter
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#87
Post Team AnnouncementsAbout Team Clinics
140 Reasons Sports Teams Should Use Twitter
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#88
Profile Rookie Draft Pics(Interests, Background, etc.)
140 Reasons Sports Teams Should Use Twitter
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#89
Promote/Congratulate OtherTeams in Local Market
140 Reasons Sports Teams Should Use Twitter
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#90
Promote Team Auction Items
140 Reasons Sports Teams Should Use Twitter
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#91
Post Commercials/Print AdsStarring Players on Team
140 Reasons Sports Teams Should Use Twitter
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#92
Promote Player Appearances
140 Reasons Sports Teams Should Use Twitter
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#93
Encourage Fans to Attend Post-Game Celebrations
140 Reasons Sports Teams Should Use Twitter
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#94
Profile Team Alumni
140 Reasons Sports Teams Should Use Twitter
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#95
Post Insights About The Familiesof Players
(Wives, Children, Parents)
140 Reasons Sports Teams Should Use Twitter
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#96
Post Weather Alerts
140 Reasons Sports Teams Should Use Twitter
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#97
Promote New Team Merchandise
140 Reasons Sports Teams Should Use Twitter
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#98
Feature a Merchandise Item ofthe Night (Which Fans Can Get
at a Discount By ShowingTwitter Feed)
140 Reasons Sports Teams Should Use Twitter
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#99
Promote Pre-Game Activation
140 Reasons Sports Teams Should Use Twitter
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#100
Promote Offseason Events(Draft, Fishing Tournaments, Golf
Events, etc.)
140 Reasons Sports Teams Should Use Twitter
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#101
Announce New Ticketing Plans / Seating Chart
140 Reasons Sports Teams Should Use Twitter
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#102
Distribute Exclusive TeamDownloads
(wallpapers, Ring Tones, etc.)
140 Reasons Sports Teams Should Use Twitter
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#103
Distribute “Sounds of the Game”Links
140 Reasons Sports Teams Should Use Twitter
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#104
Distribute Links to the Season’sBest Calls on the Radio
140 Reasons Sports Teams Should Use Twitter
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#105
Promote Suites with Photos,Videos, and Client Testimonials
140 Reasons Sports Teams Should Use Twitter
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#106
Post Twitter Specials forGroup Seating
140 Reasons Sports Teams Should Use Twitter
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#107
Highlight Insights AboutUpcoming Opponents
140 Reasons Sports Teams Should Use Twitter
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#108
Encourage Fans to Sign Up forTeam Fan Club
140 Reasons Sports Teams Should Use Twitter
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#109
Offer Incentives for EarlySeason Ticket Renewal
140 Reasons Sports Teams Should Use Twitter
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#110
Provide Sneak Peaks ofUpcoming Halftime
Entertainment
140 Reasons Sports Teams Should Use Twitter
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#111
Promote Career Fairs andNetworking Nights
140 Reasons Sports Teams Should Use Twitter
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#112
Provide Explanations ofPenalties and Sports
Terminology
140 Reasons Sports Teams Should Use Twitter
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#113
Offer Fans (Who Tweet) TheChance to Watch a Game WithThe Owner, GM, Cheerleader,
or Team Personnel
140 Reasons Sports Teams Should Use Twitter
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#114
Offer a Chance to Be Involvedwith Coin Flip / Pre-Game
Ceremonies
140 Reasons Sports Teams Should Use Twitter
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#115
Promote Links to Team HomePage, Microsites, Bilingual Page
140 Reasons Sports Teams Should Use Twitter
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#116
Create a Social Media Deck (ForFans to Tweet Throughout the
Game)
140 Reasons Sports Teams Should Use Twitter
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#117
Mascot Photos With Young Fans
140 Reasons Sports Teams Should Use Twitter
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#118
Share Scores From Around theLeague
140 Reasons Sports Teams Should Use Twitter
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#119
Offer The Chance For OneLucky Fan to Become an Official
Team Tweeter
140 Reasons Sports Teams Should Use Twitter
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#120
Promote the Team TwitterHandle in the Press Box
140 Reasons Sports Teams Should Use Twitter
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#121
Retweet Player/Coach Tweets
140 Reasons Sports Teams Should Use Twitter
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#122
Promote Team Features inIndustry Magazines, Game
Program, Etc.
140 Reasons Sports Teams Should Use Twitter
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#123
Provide Links to Virtual PromoItems (3D Wallpaper, etc.)
140 Reasons Sports Teams Should Use Twitter
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#124
Post a “Player of the Night”Feature After Games
140 Reasons Sports Teams Should Use Twitter
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#125
Post Unique Fan Photos
140 Reasons Sports Teams Should Use Twitter
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#126
Retweet Unique Fan Insights
140 Reasons Sports Teams Should Use Twitter
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#127
Announce New Team Partners
140 Reasons Sports Teams Should Use Twitter
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#128
Thank Fans For Their Support
140 Reasons Sports Teams Should Use Twitter
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#129
Promote Green Efforts
140 Reasons Sports Teams Should Use Twitter
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#130
Announce Player Awards (MVP,Player of the Week, etc.)
140 Reasons Sports Teams Should Use Twitter
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#131
Address / Confirm TradeRumors
140 Reasons Sports Teams Should Use Twitter
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#132
Feature Live Social MediaPanels for Fans
140 Reasons Sports Teams Should Use Twitter
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#133
Create a Virtual Town Hall forFans Via Twitter
140 Reasons Sports Teams Should Use Twitter
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#134
Feature Updates About MinorLeague Affiliates/Rising Stars
140 Reasons Sports Teams Should Use Twitter
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#135
Post Announcements About JobOpenings / Internships
140 Reasons Sports Teams Should Use Twitter
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#136
Distribute Links to VirtualAutographed Photos(Which Look Real)
140 Reasons Sports Teams Should Use Twitter
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#137
Promote Deals For CheapParking, Concessions,
Merchandise on Game Day
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 139
#138
Ask Fans to Choose WhichMusic, Promotions,
Entertainment They Would Liketo See On Game Day
140 Reasons Sports Teams Should Use Twitter
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#139
Promote Pictures of Fans FromAround the World
140 Reasons Sports Teams Should Use Twitter
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#140
Team trivia Questions
140 Reasons Sports Teams Should Use Twitter
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For More Information, Please Contact:Brian GainorPartnership Activation, Inc.800 Lakeview Ct.Brookfield, WI 53045E: bgainor@PartnershipActivation.com
Partnership Activation, Inc. provides sports business professionals with creative ideation insights, unique activation tactics, and innovative ways to drive incremental revenue for their business.
Founded in February 2008, PartnershipActivation.com has rapidly become one of the industry’s most valuable resources for sports business professionals to obtain unique partnership ideas and industry updates.
For more information, follow Brian on: Twitter (@BrianGainor), Linked In (Brian Gainor), and YouTube (SportsViral, SportsViral2). Check out all of our resources at www.PartnershipActivation.com!