Kurt Frenier - Twitter Marketing Experiment - You Can Write A Book in 140 Characters!
-
Upload
kurt-frenier -
Category
Business
-
view
1.616 -
download
1
description
Transcript of Kurt Frenier - Twitter Marketing Experiment - You Can Write A Book in 140 Characters!
FIRST EVER AUTHOR’SFIRST EVER AUTHOR’STWITTER EXPERIMENTTWITTER EXPERIMENT
© Kurt Frenier
‘’you can write a book in 140 characters’’© Kurt Frenier, 2009
ME FatherAuthor
DirectorMarketer
Kurt Frenier, 2009
Kurt Frenier, 2009
I WRITE CHILDREN’S BOOKSIN DUTCH
TranslatedThe Enchanted
Tree House
MY PUBLISHER IN HOLLAND
TranslatedThe Youngest Spy
In The World
FOR THE FIRST TIMEI WROTE AN ENGLISH BOOK
Kurt Frenier, 2009
http://blog.hotelclub.com/wp-content/uploads/2009/02/toy-train-2.jpg
The StudyTrainThe StudyTrainby Kurt Frenier
Apo
log
ies
for
the
no
n-c
rea
tive
no
n-r
ep
rese
nta
tive
tra
in.
Bo
okco
ver
do
es
not
exi
st y
et.
Kurt Frenier, 2009
100100s of publishing housess of publishing houses
10001000s of writers, competing, every days of writers, competing, every day
1.51.5mm+ (English) literary agentsmm+ (English) literary agents
HOW TO GET A PUBLISHER?
Kurt Frenier, 2009
PRACTISE WHAT YOU PREACHOh yeah, I am Marketing Director at Pepsi I DECIDED TO USE
THE POWER OFTWITTER
GOLDEN RULE 1STAY ON THE
PUBLIC TIMELINE
THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters
GOLDEN RULE 2SELECT THE
RELEVANT FRIENDS
in my case : publishers, literary agents,editors, writers, and the like
read: 24/7
THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters
my new bookTHE
STUDYTRAINFACTOID
First 5 chapters41 pages
9.767 words52.575 characters(including spaces)
THAT IS
About 400 tweetsAbout 2020 days
Kurt Frenier, 2009
MY
UP
FR
ON
T E
ST
IMA
TE
S
THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters
my new bookTHE
STUDYTRAINFACTOID
Start04 Sept 2009
Kurt Frenier, 2009
• informed my network on LinkedIn & Plaxo
Tweets1
read
fro
m b
otto
m t
o to
p !
I announced my intention
book intro
Kurt Frenier, 2009
Tweets2
read
fro
m b
otto
m t
o to
p !
I made sure I covered my ownership
Kurt Frenier, 2009
Tweets3
read
fro
m b
otto
m t
o to
p !
Kurt Frenier, 2009
I tweeted in batches
About 3 to 4 times a day; 10-odd tweets
I consistently repeated my announcement before every batch
Tweets4
read
fro
m b
otto
m t
o to
p !
Kurt Frenier, 2009
At first, it was difficultto guess how much is
150 characters
I soon figured out it is somewhere between 23 and 28 words
Tweets5
Kurt Frenier, 2009
‘’‘’and so I kept going’’and so I kept going’’
Oh yeah …I sent some of my key followers a direct message
Kurt Frenier, 2009
Oh yeah …I put the full text that I’d tweeted so far on twitwall
Kurt Frenier, 2009
And I scheduled automaticRT’s to my twitwall !
Oh yeah …I discovered the imperfection of twitwall
Kurt Frenier, 2009
There is a limit on how muchtext you can actually put in
Kurt Frenier, 2009
Then ‘’the magic of networking scale’’ Then ‘’the magic of networking scale’’ (© Kurt Frenier)(© Kurt Frenier) kicked inkicked in
Number of followers
Once you cross ‘’the magic networking mark’’ (© Kurt Frenier), then rapid expansion of your network happens
day 1day 2
day 3day 4
day 5day 6
day 7day 8
day 9
My motivation
5 followers 250+ followers
TweetsMy group of followers grew exponentially
TweetsSo, m group of followers grew exponentially
Kurt Frenier, 2009
TweetsI tweeted away, a rato of 20-odd tweets a day
Kurt Frenier, 2009
Oh yeah …After a week, I crowned myself … to create buzz
Kurt Frenier, 2009
The next Harry Potter: "TheStudyTrain, Reunion of
The Untouchables", tweeted in parts. Am looking 4 publisher!
http://bit.ly/f4tEX
Oh yeah …I added a call-to-action
Kurt Frenier, 2009
WHO wants to #publish my book?? You can read an extract on http://bit.ly/1jHp8 -Help me find that #publisher: RT me ! @kurtfrenier. THANKS!
THE TWITTER EXPERIMENT
I was done in 99 days!
Kurt Frenier, 2009
FACTOID
First 5 chapters41 pages
9.767 words52.575 characters(including spaces)
REALIZED
600 tweetsin 99 days
P E
R F
O R
M A
N C
E
THIS IS WHAT HAPPENED
Kurt Frenier, 2009
critiquecritique
THIS IS WHAT HAPPENED
Kurt Frenier, 2009
encouragementsencouragements
THIS IS WHAT HAPPENEDcont’d
Kurt Frenier, 2009
The only meaningful measureThe only meaningful measureHow many people follow YOUHow many people follow YOU
The only meaningful measureThe only meaningful measureHow active are you?How active are you?
CONCLUSIONS
Kurt Frenier, 2009
‘’you can write a book in 140 characters’’© Kurt Frenier, 2009
CONCLUSIONS
Kurt Frenier, 2009
• (I know that) playing with Twitter is fun• (I know that) Twitter adds value• ( know that) it’s hard to jump out, so…• (I know that) your tweets need to catch the attention; be unorthodox
• (I suggest to) find ways to stay on the public timeline• (I suggest to) use Twitter tools & applications, like twitwall• (I suggest to ) add smart … and make people FOLLOW YOU
CONCLUSIONS
Kurt Frenier, 2009
Net Net, I didn’t find that publisher…
… but I’m still hopeful… and I had FUN ;-)
anybody out there? contact me on anybody out there? contact me on [email protected]@hotmail.com
FOLLOW ME ON TWITTER
http://twitter.com/kurtfrenier
ADD ME AS A FACEBOOK FRIEND
http://www.facebook.com/kurt.frenier