Mastering Twitter Getting Results from 140 Characters

Richard Harrington | RHED Pixel

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Agenda

Learn essential strategies to increase your reach on Twitter Learn how to build a strong network Leverage your network to get your message out Explore helper services for automation Strategies to enhance tweets with graphics and video Focuses on genuine connections rather than gimmicks

Who Am I?What Shapes My Perspectives

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Who Am I? TWITTER BIO:

Im a visual storyteller exploring the fusion of photography and video. I'm a husband & father Publisher Photofocus & CCU | CEO RHED Pixel

RHED Pixel | Founder Creative Cloud User &

Photofocus | Publisher Certified PMP Consultant to

Turner, CNN, ABC, MLB Network,Discovery Channel

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RichardHarrington.com

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www.Photofocus.com

www.RichardHarrington.com

www.lynda.com

What is Twitter?I know Ive heard of it...

Our MissionTo give everyone the power to create and share ideas and information instantly, without barriers.

What is Twitter?

A micro-blogging platform (similar to texting) Limited to only 140 characters You can insert links Photos with helper services Audio and video also available

https://about.twitter.com/company

Core Technology

Device agnostic message routing system

Contains rudimentary social networking features.

Accepts messages from SMS, web, mobile web, instant message, and third-party API projects

Twitter is designed to be easy to-use

Twitter Usage 284 millionmonthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile 77% of accounts are outside the U.S. Twitter supports 35+ languages Vine: More than 40 million users

https://about.twitter.com/company

Company Facts

3,600 employees in offices around the world 50% of employees are engineers Incorporated April 19, 2007 At Twitter HQ we consume 1,440 hard boiled eggs weekly. We also drink 585 gallons of coffee per week.

https://about.twitter.com/company

Benefits of Platform Nearly two-thirds of active Twitter users access social networking sites

using a mobile phone

Over half of all tweets (60 percent) come from third party applications. 51% of active Twitter users follow companies, brands or products on

social networks

Twitter users are 3 times more likely to follow brands than Facebook users Twitter users propensity to interact with brands make them a huge

potential source for Mass Influencers

Social Media Usage

http://www.pewinternet.org/2014/01/08/social-media-update-2013/social-media-sites-2012-2013/

0%

20%

40%

60%

80%

Facebook LinkedIn Pinterest Twitter Instagram

17%18%21%22%

71%

13%16%15%20%

67%

Twitter UsersAll internet users 19%

Men 22%

Women 15%

1829 35%

3049 20%

5064 11%

65+ 5%

Less than $30,000 year 23%

$30,000$49,999 15%

$50,000$74,999 13%

$75,000+ 21%

http://www.pewinternet.org/files/2013/12/Twitter-demographics.png

Top Ten Twitter Accounts KATY PERRY

(@katyperry) 60,500,110

Justin Bieber (@justinbieber) 57,160,002

Barack Obama (@BarackObama) 50,227,496

Taylor Swift (@taylorswift13) 47,303,806

YouTube (@YouTube) 46,708,622

Lady Gaga (@ladygaga) 42,870,715

Britney Spears (@britneyspears) 39,650,239

Rihanna (@rihanna) 38,138,118

Justin Timberlake (@jtimberlake) 37,955,654

Instagram (@instagram) 36,22,1632

http://www.socialbakers.com/twitter/

Top Ten Media Accounts YouTube

(@YouTube) 46,708,622

Instagram (@instagram) 36,221,632

Twitter (@twitter) 33,53,3461

CNN Breaking News (@cnnbrk) 21,118,952

CNN (@CNN) 14,900,899

The New York Times (@nytimes) 14,110,501

Twitter en espaol (@twitter_es) 14,015,658

Facebook (@facebook) 13,902,519

ESPN (@espn) 13,317,918

BBC Breaking News (@BBCBreaking) 12,299,494

http://www.socialbakers.com/twitter/

TWITTER IS...

MANY CHOICES

BROADCASTING

BROADCASTING

BROADCASTING

Why to Not Use Twitter

Why People Dont Use Twitter

It takes too long I dont have anything to say Im boring My company wont let me Its just a waste of time I cant measure results

THE PROCESS

LISTEN

FOLLOW

CURATE

TRY TO HELP

ORIGINAL CONTENT

How Often and What to Post

How Often Should I Post? Search engines index blogs that have regularly scheduled posts. Post on the same day of the week. Pick a schedule:

1 x per week (Tuesday OR Wednesday OR Thursday) 3 x per week (Monday/Wednesday/Friday) 5 x or 7 x per week (Daily or Weekdays)

Images for Your Posts

People are far more likely to read a post with an image than without Include at least one image Dont borrow images or content from other blogs or online content Use images in public domain (Government, Wikipedia Commons,

Flickr) or your own images

Use stock sites like iStockphoto, Fotolia, Dollar Photo Club

How to Write for Social Media

People scan; dont read word-for-word Put the important info first Use headlines and subheads Use bullets and boldface (no underline) Boldface important terms keywords Use links & images

Good Posting Habits

Post updates whenever you add new blog post about app

Post quick tips related to your industry Ask provocative/open-ended questions Share good news and

accomplishments

Engage others and comment

SENDING AMESSAGE

NEEDY

FULL OF IT

FIGHTER

UNTRUSTWORTHY

MANIPULATING

SHARING

ITS ALL ABOUTCONTENT

Advice on TweetingJust what should you say?

What You Can Do On Twitter?

Limited to 140 characters You can insert links to any content Photos with helper services Audio and video also available

Good Posting Habits

Post updates whenever you add new blog post

Post quick tips related to your content Ask provocative/open-ended questions Share good news and accomplishments Include links to useful articles relevant to

your interests

Engage others and comment

Some Special Language Use hashtags # to indicate the subject of your tweet

hashtags.org directory to tags Use @ to indicate the person you are tweeting

@rhedpixel to talk to me Re-Tweet something you want to share

Start tweet with RT Consider official Retweet function

Use Twitter to Build a Following

Who do you want to meet? What characterizes your niche? Follow people who are in that niche Next... follow their followers

(they will often follow you back)

http://twitter.com/help/verified

PEOPLE YOULLMEET ONLINE

TARGET AUDIENCE

THOUGHTLEADERS

JEDI MASTERS

CLOWNS

TROLLS

Crowd SourcingAn Exercise in Twitter

USEFUL TOOLS

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Mastering Twitter Getting Results from 140 Characters

Richard Harrington | RHED Pixel

plus.google.com/+RichardHarrington

facebook.com/RichHarringtonStu

linkedin.com/in/richardharrington

twitter.com/ rhedpixel